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Another day, another Apple Watch rescue story (video)apple watch rescue Chaska3 years ago
Published November 3, 2022 by Philip Elmer-DeWitt

Another day, another Apple Watch rescue story (video)

Local TV news broadcasts need "good news" segments to offset all the bad.

Read More Another day, another Apple Watch rescue story (video)

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Apple laptops zigged last quarter while the rest zaggedapple laptops zigged zig-zag3 years ago
Published November 3, 2022 by Philip Elmer-DeWitt

Apple laptops zigged last quarter while the rest zagged

From Andrew Orr's "Apple had the best September quarter in laptop sales while other companies declined" posted Wednesday on AppleInsider.

Read More Apple laptops zigged last quarter while the rest zagged

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If it weren't for FX, Apple's gross margin would be 45% to 46%apple gross margin cybart3 years ago
Published November 3, 2022 by Philip Elmer-DeWitt

If it weren't for FX, Apple's gross margin would be 45% to 46%

From Neil Cybart's "Reading Between the Lines of Apple’s 4Q22 Earnings Q&A With Analysts" ($) posted Tuesday on Cybart's Above Avalon Slack.

Read More If it weren't for FX, Apple's gross margin would be 45% to 46%

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Premarket: Apple is redapple premarket red 8-21-253 years ago
Published November 3, 2022 by Philip Elmer-DeWitt

Premarket: Apple is red

From Barron's "Stocks Wobble as Investors Digest the Fed’s Mixed Messages" posted early Thursday.

Read More Premarket: Apple is red

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Apple tightens the lid on its SEC disclosuresapple lid SEC disclosures3 years ago
Published November 2, 2022 by Philip Elmer-DeWitt

Apple tightens the lid on its SEC disclosures

Morgan Stanley had to scramble for new clues in Apple's 10K to make sense of the company's gross margins.

Read More Apple tightens the lid on its SEC disclosures

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Apple has teethapple has teeth3 years ago
Published November 2, 2022 by Philip Elmer-DeWitt

Apple has teeth

From Emma Powell's "Apple is the one Faang stock that still has real teeth" ($) posted Wednesday by the Times of London.

Read More Apple has teeth

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Meta has 15,000 employees working on AR/VR headsets. Apple has 3,000.apple meta 15000 employees3 years ago
Published November 2, 2022 by Philip Elmer-DeWitt

Meta has 15,000 employees working on AR/VR headsets. Apple has 3,000.

From a Tweet posted Monday by Asymco's Horace Dediu.

Read More Meta has 15,000 employees working on AR/VR headsets. Apple has 3,000.

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Premarket: Apple is redapple premarket red 8-21-253 years ago
Published November 2, 2022 by Philip Elmer-DeWitt

Premarket: Apple is red

From CNBC's "Stock futures tick higher ahead of key Fed policy decision" posted early Wednesday.

Read More Premarket: Apple is red

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Email fail and the three stooges of Apple supportthree stooges apple support3 years ago
Published November 1, 2022 by Philip Elmer-DeWitt

Email fail and the three stooges of Apple support

Friend-of-the-blog Brian MacManus is tired of taking it on the chin.

Read More Email fail and the three stooges of Apple support

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Apple 3.0: Home of the lopsided portfolioapple lopsided portfolio3 years ago
Published November 1, 2022 by Philip Elmer-DeWitt

Apple 3.0: Home of the lopsided portfolio

From Lorie Konish's "Here's what advisors say to do if you’re worried about tech exposure" posted Monday on CNBC.

Read More Apple 3.0: Home of the lopsided portfolio

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
  • 2014
  • 2013 and earlier

Blog Roll

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi

Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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