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Premarket: Apple is greenapple premarket green 9-15-254 months ago
Published May 9, 2025 by Philip Elmer-DeWitt

Premarket: Apple is green

From Barron's' "Stock Futures Tick Higher Investors Weigh Up Trade Tensions" posted early Friday.

Read More Premarket: Apple is green

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Horace Dediu ponders Apple's demiseapple wired dediu demise4 months ago
Published May 8, 2025 by Philip Elmer-DeWitt

Horace Dediu ponders Apple's demise

"Although the imminence of death has always been persistent, what’s changed over the years were the causes."

Read More Horace Dediu ponders Apple's demise

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Apple begs for relief from the latest App Store rulingapple begs relief judge4 months ago
Published May 8, 2025 by Philip Elmer-DeWitt

Apple begs for relief from the latest App Store ruling

“These restrictions, which will cost Apple substantial sums annually, are based on conduct that has never been adjudicated to be (and is not) unlawful."

Read More Apple begs for relief from the latest App Store ruling

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Apple Watch winding downapple watch counterpoint decline4 months ago
Published May 8, 2025 by Philip Elmer-DeWitt

Apple Watch winding down

The brand witnessed declines in all regions except India.

Read More Apple Watch winding down

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From Tommo_UK: Fear, Loathing and the VIXapple fear loathing VIX4 months ago
Published May 8, 2025 by Philip Elmer-DeWitt

From Tommo_UK: Fear, Loathing and the VIX

Is it time to “Time the Market?” No. Timing the Fear? Absolutely.

Read More From Tommo_UK: Fear, Loathing and the VIX

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Joanna Stern: Apple AI could go one of two waysapple ai joanna stern4 months ago
Published May 8, 2025 by Philip Elmer-DeWitt

Joanna Stern: Apple AI could go one of two ways

"There seem to be two clear paths. Join me in playing Choose Your Own AI-Venture, Apple Edition."

Read More Joanna Stern: Apple AI could go one of two ways

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ChatGPT gives Apple 3.0 an over-the-top reviewapple chatgpt review4 months ago
Published May 8, 2025 by Philip Elmer-DeWitt

ChatGPT gives Apple 3.0 an over-the-top review

A Keen-Eyed Chronicler at the Intersection of Technology, Markets, and Meaning.

Read More ChatGPT gives Apple 3.0 an over-the-top review

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Premarket: Apple is greenapple premarket green 9-15-254 months ago
Published May 8, 2025 by Philip Elmer-DeWitt

Premarket: Apple is green

From the Wall Street Journal's "Trump to Outline U.K. Trade Deal; Dow Futures Rise" posted early Thursday.

Read More Premarket: Apple is green

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Josh Brown: 'It's a huge story for both Apple and Google'apple google josh brown4 months ago
Published May 7, 2025 by Philip Elmer-DeWitt

Josh Brown: 'It's a huge story for both Apple and Google'

"It's the end of an era."

Read More Josh Brown: 'It's a huge story for both Apple and Google'

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Apple's Eddy Cue testifies he's losing sleep over Google's billionsapple cue sleep google4 months ago
Published May 7, 2025 by Philip Elmer-DeWitt

Apple's Eddy Cue testifies he's losing sleep over Google's billions

Alphabet's shares fall off a cliff on Cue's report that AI searches are cutting into Google's. 

Read More Apple's Eddy Cue testifies he's losing sleep over Google's billions

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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