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Selling Apple Watches, one car crash at a time (video)apple watch crash advertising3 years ago
Published October 29, 2022 by Philip Elmer-DeWitt

Selling Apple Watches, one car crash at a time (video)

Even the most valuable company in the world can't buy this kind of advertising. 

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Apple was a bright spotapple bright spot FAANG3 years ago
Published October 29, 2022 by Philip Elmer-DeWitt

Apple was a bright spot

One of these companies is not like the others.

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Apple's tough Q4 2022: What CNBC's talking heads are saying (video)apple talking haads q420223 years ago
Published October 28, 2022 by Philip Elmer-DeWitt

Apple's tough Q4 2022: What CNBC's talking heads are saying (video)

The YouTube commentary I've seen. More as it comes in.

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Apple's best day since 2020apple surges best day3 years ago
Published October 28, 2022 by Philip Elmer-DeWitt

Apple's best day since 2020

From MarketWatch's "Apple stock surges toward best day since 2020 as it’s dubbed rare ‘bright spot’ amid Big Tech ‘carnage" posted Friday.

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Apple opens strongapple opens strong q420223 years ago
Published October 28, 2022 by Philip Elmer-DeWitt

Apple opens strong

A $5 pop at the opening bell makes up for yesterday.

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Apple's tough Q4 2022: What the analysts are sayingapple q42022 analysts saying3 years ago
Published October 28, 2022 by Philip Elmer-DeWitt

Apple's tough Q4 2022: What the analysts are saying

Excerpts from the notes I've seen. More as they come in.

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Best and worst Apple analysts: Q4 2022apple best worst analysts q420223 years ago
Published October 28, 2022 by Philip Elmer-DeWitt

Best and worst Apple analysts: Q4 2022

This was a tough quarter to call, and everybody got something wrong.

Read More Best and worst Apple analysts: Q4 2022

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Premarket: Apple is greenapple premarket green 11-5-253 years ago
Published October 28, 2022 by Philip Elmer-DeWitt

Premarket: Apple is green

From Reuters' "Futures sink as grim forecasts from Amazon, Apple fan recession fears" posted early Friday: U.S. stock index futures tumbled on Friday as gloomy forecasts…

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Erik Savitz on Apple's tough Q4 2022apple q42022 erik savitz3 years ago
Published October 28, 2022 by Philip Elmer-DeWitt

Erik Savitz on Apple's tough Q4 2022

From "Apple Earnings Are Decent in Otherwise Terrible Week for Tech" posted Thursday in Barron's.

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Apple's tough Q4 2022 in five easy chartsApple easy charts Q320223 years ago
Published October 27, 2022 by Philip Elmer-DeWitt

Apple's tough Q4 2022 in five easy charts

Apple was expected to beat expectations, and that's what it did -- but apparently not by enough.

Read More Apple's tough Q4 2022 in five easy charts

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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