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Apple can be 'incredibly unhelpful' when an iPhone passcode is stolenapple incredibly unhelpful theft3 years ago
Published March 20, 2023 by Philip Elmer-DeWitt

Apple can be 'incredibly unhelpful' when an iPhone passcode is stolen

"Almost two weeks after the theft, Trent finally regained access to his Apple account." 

Read More Apple can be 'incredibly unhelpful' when an iPhone passcode is stolen

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Mark Gurman: No layoffs at Apple, but everything elseapple gurman avoid layoffs3 years ago
Published March 19, 2023 by Philip Elmer-DeWitt

Mark Gurman: No layoffs at Apple, but everything else

"Apple layoffs... could send ripples through different industries and economies."

Read More Mark Gurman: No layoffs at Apple, but everything else

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Can Apple do what Google Glass couldn't?apple google glass3 years ago
Published March 19, 2023 by Philip Elmer-DeWitt

Can Apple do what Google Glass couldn't?

"Google thinks it’s the right time to get out of augmented reality... and Apple thinks it’s the right time to get in. They can’t both be right."

Read More Can Apple do what Google Glass couldn't?

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This week's Apple trading strategies (3/20-3/24/23)apple trading strategies 3-20-233 years ago
Published March 19, 2023 by Philip Elmer-DeWitt

This week's Apple trading strategies (3/20-3/24/23)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (3/20-3/24/23)

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Carter Worth: 'Hold' is a euphemism for 'Sell' (video)apple chartmaster morbund market3 years ago
Published March 18, 2023 by Philip Elmer-DeWitt

Carter Worth: 'Hold' is a euphemism for 'Sell' (video)

Money has poured into Apple and Microsoft, says Worth, but otherwise the market has gone nowhere in two years.

Read More Carter Worth: 'Hold' is a euphemism for 'Sell' (video)

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Google shipped 880,000 Pixel Watches to Apple Watch's 13.8 millionapple watch google pixel3 years ago
Published March 18, 2023 by Philip Elmer-DeWitt

Google shipped 880,000 Pixel Watches to Apple Watch's 13.8 million

"Not too shabby," says Android Authority.

Read More Google shipped 880,000 Pixel Watches to Apple Watch's 13.8 million

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SVB's pain, Apple's gainapple SVB pain gain3 years ago
Published March 18, 2023 by Philip Elmer-DeWitt

SVB's pain, Apple's gain

"If you’re looking for the security of cash, big tech has it in spades."

Read More SVB's pain, Apple's gain

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Saturday Apple video: 1984apple saturday video 19843 years ago
Published March 18, 2023 by Philip Elmer-DeWitt

Saturday Apple video: 1984

Let's get the new feature rolling with the most famous Apple ad of all time.

Read More Saturday Apple video: 1984

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When bad luck rains it pours on St. Patty's day (Apple video)apple bad luck video3 years ago
Published March 17, 2023 by Philip Elmer-DeWitt

When bad luck rains it pours on St. Patty's day (Apple video)

From "The Hazmat Bunnies in 'Bad Luck Spot!'" posted Friday by Apple.

Read More When bad luck rains it pours on St. Patty's day (Apple video)

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Daniel Ives: 'Tech stocks the safety sector?'apple daniel ives Bouillabaisse3 years ago
Published March 17, 2023 by Philip Elmer-DeWitt

Daniel Ives: 'Tech stocks the safety sector?'

"Apple firmly remains our top tech pick for 2023. Tesla remains our favorite disruptive tech name."

Read More Daniel Ives: 'Tech stocks the safety sector?'

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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