Continuous strong demand for the iPhone 17 series and aggressive trade-in programs, along with ecosystem stickiness, drove overall volume growth despite a softer macro environment.
The rising adoption of local brands negatively impacted Apple’s shipments in China in 2025.
Read More Apple Watch falls off China's top 10 best-seller list
"Neither killer nor killed, the iPad is just a great “in between” product with plenty of value."
Read More Horace Dediu: At sweet 16, iPad still hits sweet spot
"Despite deteriorating macroeconomic conditions and memory shortage issues, the PC market recorded another quarter of positive growth."
Read More Apple's Mac sales grew 9% in March quarter, in spite of war
"Initial shipments this year are expected to total around 3 million units, significantly below earlier market expectations of about 10 million units."
The Redmi A5 is an entry level model priced between $90-150.
Read More Counterpoint: Apple's iPhone ruled the Dec. 2025 quarter
4 months ago"Unlike people, large companies that make it past age 50 tend to stay alive."— Horace Dediu











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