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Zuck paid top dollar for Apple's top genAI guyapple zuck poach Pang4 months ago
Published July 10, 2025 by Philip Elmer-DeWitt

Zuck paid top dollar for Apple's top genAI guy

Apple didn’t try to match the offer, as it far exceeds pay at the company for leaders other than Chief Executive Officer Tim Cook.

Read More Zuck paid top dollar for Apple's top genAI guy

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Counterpoint: Apple's March quarter iPhone sales surged 57% in Japanapple counterpoint japan Q120154 months ago
Published July 10, 2025 by Philip Elmer-DeWitt

Counterpoint: Apple's March quarter iPhone sales surged 57% in Japan

No other OEM recorded shipment growth of more than half a million units during the same period, underscoring Apple’s central role in the current market expansion.

Read More Counterpoint: Apple's March quarter iPhone sales surged 57% in Japan

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Mark Gurman: Updated Apple Vision Pro may land this yearapple vision pro update4 months ago
Published July 10, 2025 by Philip Elmer-DeWitt

Mark Gurman: Updated Apple Vision Pro may land this year

"The second generation’s minor changes are unlikely to make the headset a consumer hit."

Read More Mark Gurman: Updated Apple Vision Pro may land this year

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Premarket: Apple is redapple premarket red 8-21-254 months ago
Published July 10, 2025 by Philip Elmer-DeWitt

Premarket: Apple is red

From Barron's' "Market Rally Falters as Trump Targets Brazil With 50% Tariff. Stock Futures Falling." posted early Thursday.

Read More Premarket: Apple is red

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Jeff Bezos' Washington Post: Apple needs a new CEOapple cook lashinsky wpost4 months ago
Published July 10, 2025 by Philip Elmer-DeWitt

Jeff Bezos' Washington Post: Apple needs a new CEO

"What’s needed now is someone as radically different as Cook was from Jobs."

Read More Jeff Bezos' Washington Post: Apple needs a new CEO

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Apple looking to add Formula 1 to its portfolio of streaming sportsapple f1 streaming rights4 months ago
Published July 9, 2025 by Philip Elmer-DeWitt

Apple looking to add Formula 1 to its portfolio of streaming sports

Apple has previously made moves into the live sports streaming, striking a deal with Major League Baseball in 2022 to broadcast games on Friday nights, as well as a broader deal with North America’s Major League Soccer.

Read More Apple looking to add Formula 1 to its portfolio of streaming sports

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Daniel Ives goes all in on Apple-Perplexity AI dealapple ives perplexity acquisition4 months ago
Published July 9, 2025 by Philip Elmer-DeWitt

Daniel Ives goes all in on Apple-Perplexity AI deal

"The time has come for Apple to do a big M&A deal... and it's Perplexity."

Read More Daniel Ives goes all in on Apple-Perplexity AI deal

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Evercore finds comfort in Apple COO's planned retirementapple evercore williams comfort4 months ago
Published July 9, 2025 by Philip Elmer-DeWitt

Evercore finds comfort in Apple COO's planned retirement

"We think this is a long planned transition and quickly appointing an internal hire speaks to the depth of Apple’s bench." — Analyst Amit Daryanani

Read More Evercore finds comfort in Apple COO's planned retirement

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Premarket: Apple is greenapple premarket green 11-5-254 months ago
Published July 9, 2025 by Philip Elmer-DeWitt

Premarket: Apple is green

From the Wall Street Journal’s "Trump Readies More Tariff Letters; Dow Futures Waver" posted early Wednesday.

Read More Premarket: Apple is green

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Apple COO Jeff Williams, Tim Cook's right-hand man, is retiringapple williams khan coo4 months ago
Published July 8, 2025 by Philip Elmer-DeWitt

Apple COO Jeff Williams, Tim Cook's right-hand man, is retiring

Sabih Khan, a 30-year Apple veteran, will be Apple's new Chief Operating Officer.

Read More Apple COO Jeff Williams, Tim Cook's right-hand man, is retiring

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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