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Pivotal moment: Mark Gurman paints Apple AI as a power struggleapple ai rockwell federighi4 months ago
Published June 7, 2026 by Philip Elmer-DeWitt

Pivotal moment: Mark Gurman paints Apple AI as a power struggle

In his telling, Mike Rockwell lost the first round to Craig Federighi.

Read More Pivotal moment: Mark Gurman paints Apple AI as a power struggle

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Who's coming to the July 11 Apple 3.0 meetup?apple pro bono meetup4 months ago
Published June 7, 2026 by Philip Elmer-DeWitt

Who's coming to the July 11 Apple 3.0 meetup?

I've booked my flight and a hotel room in Palo Alto. Hope to see you there.

Read More Who's coming to the July 11 Apple 3.0 meetup?

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This week's Apple trading strategies (6/8-6/12/26)Apple trading strategies 6-8-264 months ago
Published June 7, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (6/8-6/12/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (6/8-6/12/26)

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Ives and Kantrowitz on Apple's WWDC (video)Apple, wwdc, kantrowitz ives4 months ago
Published June 6, 2026 by Philip Elmer-DeWitt

Ives and Kantrowitz on Apple's WWDC (video)

From "‘Closing Bell’ panel talks what to expect from Apple’s WWDC next week" posted Friday on CNBC Pro.

Read More Ives and Kantrowitz on Apple's WWDC (video)

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CNBC: What to expect from Apple at WWDC 26 (video)apple cnbc wwdc walkup4 months ago
Published June 6, 2026 by Philip Elmer-DeWitt

CNBC: What to expect from Apple at WWDC 26 (video)

From "Apple preps for WWDC on Monday" posted Friday on CNBC.

Read More CNBC: What to expect from Apple at WWDC 26 (video)

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Saturday Apple video: Steve Jobs says 'jump' (1999)saturday apple video jump4 months ago
Published June 6, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Steve Jobs says 'jump' (1999)

There's more than one way to demonstrate wireless connectivity in a laptop.

Read More Saturday Apple video: Steve Jobs says 'jump' (1999)

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WWDC 26 preview: Mark Gurman empties his Siri notebookapple wwdc26 gurman notebook4 months ago
Published June 5, 2026 by Philip Elmer-DeWitt

WWDC 26 preview: Mark Gurman empties his Siri notebook

To dampen the joys of surprise and wonder, here's everything he knows in bullets.

Read More WWDC 26 preview: Mark Gurman empties his Siri notebook

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Just in time for WWDC, Apple's App Store billings hit $1.4 trillionapple app store trillion4 months ago
Published June 5, 2026 by Philip Elmer-DeWitt

Just in time for WWDC, Apple's App Store billings hit $1.4 trillion

"In 2025, sales of physical goods and services accounted for $1.1 trillion, fueled by the continued growth of grocery, food delivery and pickup, general retail, and travel."

Read More Just in time for WWDC, Apple's App Store billings hit $1.4 trillion

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WSJ: How Apple plans to bring genAI to the massesapple wsj siri reboot4 months ago
Published June 5, 2026 by Philip Elmer-DeWitt

WSJ: How Apple plans to bring genAI to the masses

"Apple’s key advantage in this future world is that iPhones already know everything about their users."

Read More WSJ: How Apple plans to bring genAI to the masses

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Evercore takes a deep dive into Apple Intelligence 2.0apple siri evercore wwdc4 months ago
Published June 5, 2026 by Philip Elmer-DeWitt

Evercore takes a deep dive into Apple Intelligence 2.0

"We don't think Apple needs to win the frontier-model race to monetize AI but rather its edge is in distribution to a ~1.25B iPhone install base." — Analyst Amit Daryanani

Read More Evercore takes a deep dive into Apple Intelligence 2.0

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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