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Premarket: Apple was green, turned redapple premarket mcintosh 11-3-253 months ago
Published July 30, 2025 by Philip Elmer-DeWitt

Premarket: Apple was green, turned red

From Barron's' "S&P 500 Recovering as Stock Futures Rise Ahead of Fed Rate Decision" posted early Wednesday.

Read More Premarket: Apple was green, turned red

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Meta poaches another Apple AI guyapple ai meta poach3 months ago
Published July 29, 2025 by Philip Elmer-DeWitt

Meta poaches another Apple AI guy

The departures have thrown Apple’s models team into flux.

Read More Meta poaches another Apple AI guy

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The Journal sees clouds above Apple's money treeapple wsj services clouds3 months ago
Published July 29, 2025 by Philip Elmer-DeWitt

The Journal sees clouds above Apple's money tree

"After a big boost during the pandemic, growth of services has moderated, and two clouds are visible on the horizon."

Read More The Journal sees clouds above Apple's money tree

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BofA raises estimates on iPhone and Macapple bofa lift estimates3 months ago
Published July 29, 2025 by Philip Elmer-DeWitt

BofA raises estimates on iPhone and Mac

"We see client sentiment as fairly negative." — Analyst Wamsi Mohan

Read More BofA raises estimates on iPhone and Mac

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Trading suspended on shares of Apple-supplier Hon Haiapple foxconn trading suspended3 months ago
Published July 29, 2025 by Philip Elmer-DeWitt

Trading suspended on shares of Apple-supplier Hon Hai

Trading suspensions typically take place ahead of the announcement of potentially market-moving decisions, such as an acquisition.

Read More Trading suspended on shares of Apple-supplier Hon Hai

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Apple 3.0: Mea culpaapple mea culpa tommo3 months ago
Published July 29, 2025 by Philip Elmer-DeWitt

Apple 3.0: Mea culpa

Yesterday's blowup on "The cost of leaving the garden of Apple" was my fault. 

Read More Apple 3.0: Mea culpa

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Premarket: Apple is redapple premarket red 8-21-253 months ago
Published July 29, 2025 by Philip Elmer-DeWitt

Premarket: Apple is red

From Reuters' "Wall Street futures rise as focus shifts to major earnings, Fed meeting" posted early Tuesday.

Read More Premarket: Apple is red

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Apple 3.0 wins a bronzeapple estimize bronze medal3 months ago
Published July 28, 2025 by Philip Elmer-DeWitt

Apple 3.0 wins a bronze

Every quarter for nearly 10 years, I've been posting the average Apple Earnings Smackdown estimates (pro and indie) on crowd-sourced Estimize.com.

Read More Apple 3.0 wins a bronze

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The cost of leaving the garden of Appleapple velvet chains tommo3 months ago
Published July 28, 2025 by Philip Elmer-DeWitt

The cost of leaving the garden of Apple

"Welcome to the Apple Walled Garden: privacy, security, and seamless continuity, in exchange for a little thing called control." — Tommo_UK

Read More The cost of leaving the garden of Apple

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J.P. Morgan: Cost to Apple from DOJ vs. Google less than fearedapple doj google jpmorgan3 months ago
Published July 28, 2025 by Philip Elmer-DeWitt

J.P. Morgan: Cost to Apple from DOJ vs. Google less than feared

"We see an opportunity for a potential middle ground." — Analyst Samik Chatterjee

Read More J.P. Morgan: Cost to Apple from DOJ vs. Google less than feared

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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