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Why cash-rich Apple is selling bonds to raise more cashapple cash rich bonds2 years ago
Published May 9, 2023 by Philip Elmer-DeWitt

Why cash-rich Apple is selling bonds to raise more cash

The decision to sell bonds is "due more to its confidence in expanding cash flow than operational needs.”

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Premarket: Apple is redapple premarket red 8-21-252 years ago
Published May 9, 2023 by Philip Elmer-DeWitt

Premarket: Apple is red

From CNBC's "Stock futures fall as investors await closely followed inflation data" posted early Tuesday.

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iPad's market share grew even as its sales fellapple ipad samsung idc2 years ago
Published May 8, 2023 by Philip Elmer-DeWitt

iPad's market share grew even as its sales fell

From Furqan Shahid's "Samsung Becomes the Biggest Android Tablet Company with Most Tablets Shipped, Beaten Only by Apple" posted Monday by wccftech: Samsung has just ranked…

Read More iPad's market share grew even as its sales fell

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Why Mac sales fell 31%apple mac jason snell2 years ago
Published May 8, 2023 by Philip Elmer-DeWitt

Why Mac sales fell 31%

"On the face of it, Mac revenue looks dreadful."

Read More Why Mac sales fell 31%

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Mark Gurman: 'Apple is waiting for India to come to it'apple india gurman2 years ago
Published May 8, 2023 by Philip Elmer-DeWitt

Mark Gurman: 'Apple is waiting for India to come to it'

"Rather than the other way around."

Read More Mark Gurman: 'Apple is waiting for India to come to it'

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Premarket: Apple is redapple premarket red 8-21-252 years ago
Published May 8, 2023 by Philip Elmer-DeWitt

Premarket: Apple is red

From Barron's' "U.S. Stock Futures Inch Up as Market Looks Ahead to Inflation Report" posted early Monday.

Read More Premarket: Apple is red

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Microsoft throws in the Xbox towelmicrosoft xbox lost generation2 years ago
Published May 7, 2023 by Philip Elmer-DeWitt

Microsoft throws in the Xbox towel

In a brutally honest 40-minute mea culpa, Xbox head Phil Spencer said the new Xbox Series X console will not be able to topple Sony and Nintendo.

Read More Microsoft throws in the Xbox towel

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This week's Apple trading strategies (5/8-5/12/2023)apple trading strategies 5-8-232 years ago
Published May 7, 2023 by Philip Elmer-DeWitt

This week's Apple trading strategies (5/8-5/12/2023)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (5/8-5/12/2023)

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Warren Buffett: 'Apple is a better business than any we own'apple buffett best business2 years ago
Published May 7, 2023 by Philip Elmer-DeWitt

Warren Buffett: 'Apple is a better business than any we own'

From "Warren Buffett on Apple stake" which aired Saturday on CNBC.

Read More Warren Buffett: 'Apple is a better business than any we own'

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Saturday Apple video: 'Hello'saturday apple video hello2 years ago
Published May 7, 2023 by Philip Elmer-DeWitt

Saturday Apple video: 'Hello'

This commercial aired only once, during the 2007 Oscars.

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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