Options trading was heavy -- more than 388,000 weekly calls at $177.50 and nearly 235,000 puts at $175.
Read More Apple soars to yet another new record high: $179.45
Plus a fun clip of Josh Brown (age 44) telling his generation why they should not be rooting for all-time highs.
Read More Jim Cramer on Apple analysts Huberty, Hall and Sacconaghi (video)
From the note (and video) sent to clients Thursday that named Apple Morgan Stanley's top stock pick.
From Stuart Miles' "Samsung and Microsoft may be working on a future AR hardware" posted Thursday to PocketLint subscribers.
"We prefer stocks with more recurring revenue & secular growth, with AAPL our favorite large cap (and overall Top Pick)" -- Analyst Katy Huberty
"In the long-run, we believe that XR devices may be cannibalistic to iPhones " -- Analyst Toni Sacconaghi
Read More Bernstein: Eyewear could account for 20% of Apple's revenue by 2040
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