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IEEE Spectrum on Apple Vision Pro: 'Holy Wow'apple vision ieee holy wow2 years ago
Published June 10, 2023 by Philip Elmer-DeWitt

IEEE Spectrum on Apple Vision Pro: 'Holy Wow'

"Cupertino’s pace-setter AR/VR display leaves the metaverse in the metadust."

Read More IEEE Spectrum on Apple Vision Pro: 'Holy Wow'

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Saturday Apple video: Steve Jobs introduces the iPhoneapple saturday video iphone unveiling2 years ago
Published June 10, 2023 by Philip Elmer-DeWitt

Saturday Apple video: Steve Jobs introduces the iPhone

This unveiling — performed before a live audience at MacWorld 2007 — was a tough act to follow.

Read More Saturday Apple video: Steve Jobs introduces the iPhone

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Scott Galloway serves up some spicy Apple Vision claim chowderapple vision galloway chowder2 years ago
Published June 9, 2023 by Philip Elmer-DeWitt

Scott Galloway serves up some spicy Apple Vision claim chowder

"I believe the Vision Pro will be remembered as a Neanderthal, an evolutionary dead end — a heavy, thick-browed experimental species destined for extinction."

Read More Scott Galloway serves up some spicy Apple Vision claim chowder

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Why Apple doesn't use the word 'reality'apple vision reality2 years ago
Published June 9, 2023 by Philip Elmer-DeWitt

Why Apple doesn't use the word 'reality'

"Apple is clearly going to some effort to distinguish its headset as the first of something new, rather than the latest in a category that has remained a niche."

Read More Why Apple doesn't use the word 'reality'

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Apple won't be able to build them fast enoughapple vision demand supply2 years ago
Published June 9, 2023 by Philip Elmer-DeWitt

Apple won't be able to build them fast enough

"Demand for the Vision Pro will exceed supply for 2-3 years."

Read More Apple won't be able to build them fast enough

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Apple Vision Pro in 9 minutes: 30 million views and counting (video)apple vision pro youtube2 years ago
Published June 9, 2023 by Philip Elmer-DeWitt

Apple Vision Pro in 9 minutes: 30 million views and counting (video)

From "Introducing Apple Vision Pro" posted Tuesday by Apple.

Read More Apple Vision Pro in 9 minutes: 30 million views and counting (video)

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Premarket: Apple is redapple premarket red 8-21-252 years ago
Published June 9, 2023 by Philip Elmer-DeWitt

Premarket: Apple is red

From CNBC's "Stock futures are flat after S&P 500 notches highest close for 2023" posted early Friday.

Read More Premarket: Apple is red

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Mark Zuckerberg's vision is not Apple's (video)apple vision zuckerberg2 years ago
Published June 9, 2023 by Philip Elmer-DeWitt

Mark Zuckerberg's vision is not Apple's (video)

"I mean, that could be the vision of the future of computing, but like, it's not the one that I want."

Read More Mark Zuckerberg's vision is not Apple's (video)

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Tony Fadell: Apple has 'truly jumped the shark'apple vision fadell shark2 years ago
Published June 8, 2023 by Philip Elmer-DeWitt

Tony Fadell: Apple has 'truly jumped the shark'

From Chloe Taylor's "‘Father of the iPod’ says Apple has ‘truly jumped the shark’ with its $3,500 virtual reality headset" posted Wednesday by Fortune.

Read More Tony Fadell: Apple has 'truly jumped the shark'

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Insider: Why Apple's absurdly high price for the Vision Pro is a smart moveapple vision evercore 19 billion2 years ago
Published June 8, 2023 by Philip Elmer-DeWitt

Insider: Why Apple's absurdly high price for the Vision Pro is a smart move

From Nicholas Carlson's "Apple's absurd price tag for the Vision Pro is part of a brilliant and proven strategy" posted Wednesday by Business Insider.

Read More Insider: Why Apple's absurdly high price for the Vision Pro is a smart move

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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