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Premarket: Apple is redapple premarket red 4-2-263 months ago
Published January 14, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From CNBC: "Stock futures lose ground as traders look ahead to more bank earnings" posted early Wednesday.

Read More Premarket: Apple is red

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Apple TV engagement grew 36% in DecemberApplw service banner year3 months ago
Published January 14, 2026 by Philip Elmer-DeWitt

Apple TV engagement grew 36% in December

The Studio made history as the most Emmy-winning freshman comedy ever.

Read More Apple TV engagement grew 36% in December

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At $129/yr Apple Creator Studio seems like a bargain... if you use these appsapple creator studio3 months ago
Published January 13, 2026 by Philip Elmer-DeWitt

At $129/yr Apple Creator Studio seems like a bargain... if you use these apps

Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage — plus new AI features and premium content in Keynote, Pages, and Numbers — come together in a single subscription.

Read More At $129/yr Apple Creator Studio seems like a bargain... if you use these apps

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Ben Thompson: With Gemini, Apple has sealed its fateapple gemini thompson stratechery3 months ago
Published January 13, 2026 by Philip Elmer-DeWitt

Ben Thompson: With Gemini, Apple has sealed its fate

"In short, I think Apple has made a good decision here for short term reasons, but I don’t think it’s a short-term decision."

Read More Ben Thompson: With Gemini, Apple has sealed its fate

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Richard Windsor: Apple and Google — Desperate Timesapple google gemini windsor3 months ago
Published January 13, 2026 by Philip Elmer-DeWitt

Richard Windsor: Apple and Google — Desperate Times

"With Apple dependent on Google, there is no way that its agent will be better than Google’s."

Read More Richard Windsor: Apple and Google — Desperate Times

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Premarket: Apple is redapple premarket red 4-2-263 months ago
Published January 13, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Barron's' "Markets Fall From Record Highs Ahead of Earnings and Inflation Data" posted early Tuesday.

Read More Premarket: Apple is red

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Counterpoint: Apple's iPhone won 2025apple counterpoint iphone 20253 months ago
Published January 12, 2026 by Philip Elmer-DeWitt

Counterpoint: Apple's iPhone won 2025

Apple led the global smartphone market with 20% share and 10% YoY growth, the highest among the top five brands.

Read More Counterpoint: Apple's iPhone won 2025

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Apple goes with Googleapple intelligence google gemini3 months ago
Published January 12, 2026 by Philip Elmer-DeWitt

Apple goes with Google

"Apple's decision to use Google's Gemini models for Siri shifts OpenAI into a more supporting role." — Equisights' Pxarth Talsania

Read More Apple goes with Google

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Apple: Bull vs. bearapple needham conference martin3 months ago
Published January 12, 2026 by Philip Elmer-DeWitt

Apple: Bull vs. bear

Horace Dediu and I are headed to the Big Apple for the 28th Annual Needham Growth Conference.

Read More Apple: Bull vs. bear

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Daniel Ives: Four reasons Apple will hit $350 this yearapple 2026 wedbush ives3 months ago
Published January 12, 2026 by Philip Elmer-DeWitt

Daniel Ives: Four reasons Apple will hit $350 this year

"In our view the Street is underestimating what 2026 is going to bring for Apple."

Read More Daniel Ives: Four reasons Apple will hit $350 this year

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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