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Shay Boloor: Apple hasn't lost the AI raceapple ai shaw boboor3 months ago
Published June 23, 2025 by Philip Elmer-DeWitt

Shay Boloor: Apple hasn't lost the AI race

If Apple really is circling names like Perplexity, Cohere, Mistral, and Databricks -- that’s not just a feature acquisition spree. That’s a declaration. A reframing.

Read More Shay Boloor: Apple hasn't lost the AI race

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Where did Jony & Sam's lovefest go?apple ive altman scrubbed3 months ago
Published June 23, 2025 by Philip Elmer-DeWitt

Where did Jony & Sam's lovefest go?

OpenAI tells The Verge the deal is still happening, but it scrubbed mentions due to a trademark lawsuit from Iyo, the hearing device startup spun out of Google’s moonshot factory.

Read More Where did Jony & Sam's lovefest go?

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Premarket: Apple was green, turned redapple premarket red 8-29-253 months ago
Published June 23, 2025 by Philip Elmer-DeWitt

Premarket: Apple was green, turned red

From CNBC's "Stock futures tick up as oil falls following U.S. bombing of Iran" posted early Monday.

Read More Premarket: Apple was green, turned red

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Mark Gurman: The case for Apple swallowing Perplexity AIapple perplexity acquisition gurman3 months ago
Published June 22, 2025 by Philip Elmer-DeWitt

Mark Gurman: The case for Apple swallowing Perplexity AI

"Buying a multibillion-dollar AI company would represent a radical shift away from Apple’s conservative M&A strategy."

Read More Mark Gurman: The case for Apple swallowing Perplexity AI

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Apple & Perplexity AI: Tommo's for it (updated)apple perplexity tommo_UK3 months ago
Published June 22, 2025 by Philip Elmer-DeWitt

Apple & Perplexity AI: Tommo's for it (updated)

"Apple is not looking for a search engine. It’s looking for a brain."

Read More Apple & Perplexity AI: Tommo's for it (updated)

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This week's Apple trading strategies (6/23-6/27/25)apple trading strategies 6-23-253 months ago
Published June 22, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (6/23-6/27/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (6/23-6/27/25)

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Saturday Apple video: Paul McCartney's iPod adsaturday apple video mccartney3 months ago
Published June 21, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Paul McCartney's iPod ad

For the music video version of McCartney's "Dance Tonight" (featuring the ghost of Natalie Portman), click here. 

Read More Saturday Apple video: Paul McCartney's iPod ad

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Will Apple buy Perplexity? — with Bloomberg updateapple buy kantrowitz perplexity3 months ago
Published June 20, 2025 by Philip Elmer-DeWitt

Will Apple buy Perplexity? — with Bloomberg update

"Not likely! But Meta-Scale is so unlikely that I feel we aren’t living in a world of likelies." — Perplexity chief business officer Dmitry Shevelenko

Read More Will Apple buy Perplexity? — with Bloomberg update

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Apple’s push in India continuesapple iphone chassis foxconn3 months ago
Published June 20, 2025 by Philip Elmer-DeWitt

Apple’s push in India continues

From Marcus Mendes' "Foxconn to start making iPhone casings in the country" posted Thursday by 9to5Mac.

Read More Apple’s push in India continues

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John Gruber takes Apple's petulance as a winapple gruber siri kafka3 months ago
Published June 20, 2025 by Philip Elmer-DeWitt

John Gruber takes Apple's petulance as a win

"More than making me look good, I think it makes them look bad."

Read More John Gruber takes Apple's petulance as a win

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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