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Apple 3.0: Dear Tim, from Anice Hassimapple advice john konopka2 months ago
Published October 11, 2025 by Philip Elmer-DeWitt

Apple 3.0: Dear Tim, from Anice Hassim

The third entry in the "If you were a consultant who had Tim Cook's ear" series.

Read More Apple 3.0: Dear Tim, from Anice Hassim

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Saturday Apple video: How the iPhone 17 is made (2025)apple saturday captain discovery2 months ago
Published October 11, 2025 by Philip Elmer-DeWitt

Saturday Apple video: How the iPhone 17 is made (2025)

Captain Discovery takes us from sand to finished iPhones (also Intel chips and Tesla cars).

Read More Saturday Apple video: How the iPhone 17 is made (2025)

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Gene Munster: Trump may have just thrown a wrench in the AI trade (video)apple trump china selloff2 months ago
Published October 10, 2025 by Philip Elmer-DeWitt

Gene Munster: Trump may have just thrown a wrench in the AI trade (video)

From "Stocks Drop as US-China Trade Talks Stall" posted Friday to Deepwater subscribers.

Read More Gene Munster: Trump may have just thrown a wrench in the AI trade (video)

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Apple 3.0: Dear Tim, from Ben Jacobsenapple advice john konopka2 months ago
Published October 10, 2025 by Philip Elmer-DeWitt

Apple 3.0: Dear Tim, from Ben Jacobsen

The second entry in the series is from friend-of-the-blog Ben Jacobsen, who managed it in less than 130 words.

Read More Apple 3.0: Dear Tim, from Ben Jacobsen

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Why Apple built a store in Al Ain, UAEapple store al ain2 months ago
Published October 10, 2025 by Philip Elmer-DeWitt

Why Apple built a store in Al Ain, UAE

"In the UAE, having a strong Emirati user base boosts Apple’s regional halo effect, influencing brand perception across the Middle East, North Africa and South Asia."

Read More Why Apple built a store in Al Ain, UAE

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Apple steps up its investment in immersive videoapple vision pro lakers3 months ago
Published October 10, 2025 by Philip Elmer-DeWitt

Apple steps up its investment in immersive video

The first Lakers game in Apple Immersive will be available early next year.

Read More Apple steps up its investment in immersive video

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Mark Gurman: How Apple is shuffling its top leadershipapple leadership shuffle power3 months ago
Published October 10, 2025 by Philip Elmer-DeWitt

Mark Gurman: How Apple is shuffling its top leadership

Power within one of the world's most powerful companies is being redistrubuted. 

Read More Mark Gurman: How Apple is shuffling its top leadership

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Premarket: Apple is redapple premarket red 12-24-253 months ago
Published October 10, 2025 by Philip Elmer-DeWitt

Premarket: Apple is red

From Reuters' "US stock index futures tick up ahead of consumer sentiment data" posted early Friday.

Read More Premarket: Apple is red

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If you were a consultant who had Tim Cook's ear, what would you tell him?apple advisor fred stein3 months ago
Published October 9, 2025 by Philip Elmer-DeWitt

If you were a consultant who had Tim Cook's ear, what would you tell him?

A place to offer Apple's CEO guidance and advice, in 200 to 300 words.

Read More If you were a consultant who had Tim Cook's ear, what would you tell him?

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Two Apple eras (graphic)apple jobs cook market cap3 months ago
Published October 9, 2025 by Philip Elmer-DeWitt

Two Apple eras (graphic)

From Harrison's "14 Years of Apple Leadership: Compared" posted Wednesday by Made Visual Daily.

Read More Two Apple eras (graphic)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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