"The health and fitness tracker market is rapidly growing, with some projecting it will become a nearly $200 billion-a-year industry within a decade."

The Street -- as reported by Thomson Financial — is considerably more bearish than team Apple 3.0.

From Apple's "Behind the scenes: An Apple Event shot on iPhone" posted Tuesday.
"We believe the "growth demise story" of Apple being spun by bears is a dynamic we have seen constantly over the past decade and this is just another chapter in that book."
Read More Wedbush's Daniel Ives says Apple bears suffer from negative 'groupthink'
"Winter has come early for Apple, and it might last a while."
Read More The WSJ posts scary walkup to Apple's Q4 earnings report
"This is very reminiscent of the iPhone 13 cycle." — Analyst Erik Woodring
Read More Why Morgan Stanley is tactically cautious about Apple (video)

"We couldn't find anything else. It got cheap -- 10 times earnings." — Charlie Munger
Excerpts from the notes I've seen. More as they come in.
Read More Apple's 'Scary Fast' Mac event: What the analysts are saying (includes videos)
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