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Health and Fitness: What Apple has up its sleeveapple health bloomberg watch2 years ago
Published November 1, 2023 by Philip Elmer-DeWitt

Health and Fitness: What Apple has up its sleeve

"The health and fitness tracker market is rapidly growing, with some projecting it will become a nearly $200 billion-a-year industry within a decade."

Read More Health and Fitness: What Apple has up its sleeve

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Handicapping Apple's September 2023 earningshandicapping apple earnings q420232 years ago
Published November 1, 2023 by Philip Elmer-DeWitt

Handicapping Apple's September 2023 earnings

The Street -- as reported by Thomson Financial — is considerably more bearish than team Apple 3.0.

Read More Handicapping Apple's September 2023 earnings

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Shot on iPhone 15 (video)apple scary shot iphone2 years ago
Published November 1, 2023 by Philip Elmer-DeWitt

Shot on iPhone 15 (video)

From Apple's "Behind the scenes: An Apple Event shot on iPhone" posted Tuesday.

Read More Shot on iPhone 15 (video)

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Wedbush's Daniel Ives says Apple bears suffer from negative 'groupthink'apple ives negative groupthink2 years ago
Published November 1, 2023 by Philip Elmer-DeWitt

Wedbush's Daniel Ives says Apple bears suffer from negative 'groupthink'

"We believe the "growth demise story" of Apple being spun by bears is a dynamic we have seen constantly over the past decade and this is just another chapter in that book."

Read More Wedbush's Daniel Ives says Apple bears suffer from negative 'groupthink'

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Premarket: Apple is redapple premarket red 7-3-252 years ago
Published November 1, 2023 by Philip Elmer-DeWitt

Premarket: Apple is red

From CNBC's "Stock futures fall to kick off November as Fed decision looms" posted early Wednesday.

Read More Premarket: Apple is red

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Apple at $169: Look who's underwater nowapple underwater 169 BTIG2 years ago
Published October 31, 2023 by Philip Elmer-DeWitt

Apple at $169: Look who's underwater now

And then there was one.

Read More Apple at $169: Look who's underwater now

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The WSJ posts scary walkup to Apple's Q4 earnings reportapple wsj scary walkup2 years ago
Published October 31, 2023 by Philip Elmer-DeWitt

The WSJ posts scary walkup to Apple's Q4 earnings report

"Winter has come early for Apple, and it might last a while."

Read More The WSJ posts scary walkup to Apple's Q4 earnings report

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Why Morgan Stanley is tactically cautious about Apple (video)apple woodring q42023 cnbc2 years ago
Published October 31, 2023 by Philip Elmer-DeWitt

Why Morgan Stanley is tactically cautious about Apple (video)

"This is very reminiscent of the iPhone 13 cycle." — Analyst Erik Woodring

Read More Why Morgan Stanley is tactically cautious about Apple (video)

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How Berkshire Hathaway first picked Appleapple berkshire munger2 years ago
Published October 31, 2023 by Philip Elmer-DeWitt

How Berkshire Hathaway first picked Apple

"We couldn't find anything else. It got cheap -- 10 times earnings." — Charlie Munger

Read More How Berkshire Hathaway first picked Apple

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Apple's 'Scary Fast' Mac event: What the analysts are saying (includes videos)apple scary fast analysts2 years ago
Published October 31, 2023 by Philip Elmer-DeWitt

Apple's 'Scary Fast' Mac event: What the analysts are saying (includes videos)

Excerpts from the notes I've seen. More as they come in.

Read More Apple's 'Scary Fast' Mac event: What the analysts are saying (includes videos)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
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