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Apple 3.0: Dear Tim, from David Emeryapple advice michel contant2 months ago
Published October 15, 2025 by Philip Elmer-DeWitt

Apple 3.0: Dear Tim, from David Emery

The seventh entry in the "If you were a consultant who had Tim Cook's ear" series.

Read More Apple 3.0: Dear Tim, from David Emery

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Apple dropped a bunch of new stuff todayapple new stuff2 months ago
Published October 15, 2025 by Philip Elmer-DeWitt

Apple dropped a bunch of new stuff today

"With up to 3.5x more performance for AI workflows, faster storage, up to a phenomenal 24 hours of battery life, and macOS Tahoe, the 14-inch MacBook Pro gets even better." — Apple PR

Read More Apple dropped a bunch of new stuff today

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Why Apple cares about latency and its human tollapple latency anice hassim2 months ago
Published October 15, 2025 by Philip Elmer-DeWitt

Why Apple cares about latency and its human toll

"Latency is not just inconvenience, but a kind of invisible tax on humanity’s time." — Friend-of-the-blop Anice Hassim

Read More Why Apple cares about latency and its human toll

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Mark Gurman: Apple's home hub and security cam due in 2026; tabletop robot in 2027apple gurman robot 20272 months ago
Published October 15, 2025 by Philip Elmer-DeWitt

Mark Gurman: Apple's home hub and security cam due in 2026; tabletop robot in 2027

"The initiative traces its roots to Apple’s now-shelved self-driving car project, which included a team focused on robotics."

Read More Mark Gurman: Apple's home hub and security cam due in 2026; tabletop robot in 2027

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Premarket: Apple is greenapple premarket green 12-23-252 months ago
Published October 15, 2025 by Philip Elmer-DeWitt

Premarket: Apple is green

From CNBC's "Stock futures are higher after tumultuous session, traders await earnings" posted early Wednesday.

Read More Premarket: Apple is green

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Omdia: Apple had a good September quarterapple omdia iphone17 Q420252 months ago
Published October 14, 2025 by Philip Elmer-DeWitt

Omdia: Apple had a good September quarter

"Early demand for the iPhone 17 series helped it secure 18% share."

Read More Omdia: Apple had a good September quarter

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Apple 3.0: Dear Tim, from Fred Steinapple advisor fred stein2 months ago
Published October 14, 2025 by Philip Elmer-DeWitt

Apple 3.0: Dear Tim, from Fred Stein

The sixth entry in the "If you were a consultant who had Tim Cook's ear" series.

Read More Apple 3.0: Dear Tim, from Fred Stein

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With U.S. green energy projects canceled left and right, Apple invests in Europeapple green EU trump2 months ago
Published October 14, 2025 by Philip Elmer-DeWitt

With U.S. green energy projects canceled left and right, Apple invests in Europe

"Climate change is the greatest con job ever perpetrated on the world, in my opinion." — Donald Trump

Read More With U.S. green energy projects canceled left and right, Apple invests in Europe

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Premarket: Apple is redapple premarket red 12-24-252 months ago
Published October 14, 2025 by Philip Elmer-DeWitt

Premarket: Apple is red

From Bloomberg's "Stocks Fall as China Raises Stakes in Trade Fight" posted early Tuesday.

Read More Premarket: Apple is red

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Are we in an AI bubble? The Wall Street Journal seems to think so.apple ai bubble wsj2 months ago
Published October 13, 2025 by Philip Elmer-DeWitt

Are we in an AI bubble? The Wall Street Journal seems to think so.

Seven "AI bubble" headlines in the space three months.

Read More Are we in an AI bubble? The Wall Street Journal seems to think so.

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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