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Marques Brownlee tours Apple's iPhone torture chambers (video)apple tortune marques brownlee2 years ago
Published June 2, 2024 by Philip Elmer-DeWitt

Marques Brownlee tours Apple's iPhone torture chambers (video)

"I recently got to visit some Apple labs where they durability test new iPhones before they come out, and learned a few things"

Read More Marques Brownlee tours Apple's iPhone torture chambers (video)

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Mark Gurman: Apple's piecemeal Siri revampapple siri wwdc gurman2 years ago
Published June 2, 2024 by Philip Elmer-DeWitt

Mark Gurman: Apple's piecemeal Siri revamp

"Though Apple plans to push out several AI features this fall with iOS 18, the upgraded Siri capabilities won’t arrive until sometime next year."

Read More Mark Gurman: Apple's piecemeal Siri revamp

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Wedbush's Daniel Ives: Fashion plateapple daniel ives glowtime2 years ago
Published June 2, 2024 by Philip Elmer-DeWitt

Wedbush's Daniel Ives: Fashion plate

From Nadine DeNinno's "I’m Wall Street’s best dressed man" posted Tuesday by the New York Post.

Read More Wedbush's Daniel Ives: Fashion plate

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This week's Apple trading strategies (6/3-6/7/24)apple trading strategies 6-3-242 years ago
Published June 2, 2024 by Philip Elmer-DeWitt

This week's Apple trading strategies (6/3-6/7/24)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (6/3-6/7/24)

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BofA's Wamsi Mohan sees the new, smarter Siri taking over everyday tasksapple bofa ai siri2 years ago
Published June 1, 2024 by Philip Elmer-DeWitt

BofA's Wamsi Mohan sees the new, smarter Siri taking over everyday tasks

We view messaging, payments, ride hailing, workouts, photos, car commands, restaurant reservations, music, shortcuts etc as potential domains that will likely see deeper integration with Siri.

Read More BofA's Wamsi Mohan sees the new, smarter Siri taking over everyday tasks

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Apple's AI black boxapple ai black box2 years ago
Published June 1, 2024 by Philip Elmer-DeWitt

Apple's AI black box

If this approach works, it will allow Apple to integrate AI into its products without threatening its longstanding promise to keep its user data private.

Read More Apple's AI black box

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Hit-and-run suspect located through dropped AirPodapple airpod hit run2 years ago
Published June 1, 2024 by Philip Elmer-DeWitt

Hit-and-run suspect located through dropped AirPod

"It was  just a fluke. There’s no moral to the story. It was one of those things. It was a good break for us, a real good break." — Sheriff William D. Snyder

Read More Hit-and-run suspect located through dropped AirPod

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Microsoft wants its share of any Apple-OpenAI deal — reportapple openai microsoft share2 years ago
Published June 1, 2024 by Philip Elmer-DeWitt

Microsoft wants its share of any Apple-OpenAI deal — report

Microsoft is concerned that demand for servers will skyrocket after Apple introduces the AI features on iPhones and iPads.

Read More Microsoft wants its share of any Apple-OpenAI deal — report

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Apple-savvy carpenter leads cops to massive stash of stolen power tools (video)apple airtags power tools2 years ago
Published June 1, 2024 by Philip Elmer-DeWitt

Apple-savvy carpenter leads cops to massive stash of stolen power tools (video)

From Mike Wuerthele's "AirTag crucial to recovery of $5 million of stolen tools in Metro DC" posted Thursday by AppleInsider.

Read More Apple-savvy carpenter leads cops to massive stash of stolen power tools (video)

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Saturday Apple video: Steve Jobs on starting a businessapple saturday starting business2 years ago
Published June 1, 2024 by Philip Elmer-DeWitt

Saturday Apple video: Steve Jobs on starting a business

"There needs to be someone who is the keeper and reiterater of the vision."

Read More Saturday Apple video: Steve Jobs on starting a business

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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