"Apple Inc. is facing one of the toughest marketing challenges in its history: pitching customers on a $3,499 headset with limited battery life, an unwieldy design and no killer app."
Read More Mark Gurman: Apple's Vision Pro in-store demos run longer than a TV sitcom
A place for Apple traders and investors to share their best ideas.
Read More This week's Apple trading strategies (1/15-1/19/24)
"Our annual shareholder meeting is an opportunity to reflect on where we are today, and to look toward a future defined by innovation." — CEO Tim Cook
Read More Apple shareholders: Mark your calendars for Feb. 28
1 year ago“It simply comes down to gen A.I. Apple doesn’t have much of an A.I. story yet.”
He's trying to save your life.
Pretty much everything anybody said on camera about Apple last week.
1 year ago"Chinese authorities are exploiting a weakness Apple has allowed to go unfixed for 5 years."
Ives prefers Apple.
Read More Wedbush's Daniel Ives weighs in on Apple vs. Microsoft
From "Apple's Vision Pro won't move the needle on stock, says Bernstein’s Toni Sacconaghi," which aired Friday on CNBC.
Read More Apple vs. Microsoft: Bernstein and Piper Jaffray (video)
"Similar returns in 2024 are unlikely. Something has got to give."
Read More Out with BofA's Mag 7, in with Barron's' diversified 7
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