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Apple’s problem today isn’t just maturity, it’s hubrisapple hubris tommo_UK2 months ago
Published May 5, 2025 by Philip Elmer-DeWitt

Apple’s problem today isn’t just maturity, it’s hubris

A trip down memory lane — with an eye to the future — with friend-of-the-blog Tommo_UK.

Read More Apple’s problem today isn’t just maturity, it’s hubris

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This week's Apple trading strategies (5/5-5/9/25)apple trading strategies 5-5-252 months ago
Published May 4, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (5/5-5/9/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (5/5-5/9/25)

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The skinny on Apple's Fall iPhone lineupapple iphone skinny information2 months ago
Published May 4, 2025 by Philip Elmer-DeWitt

The skinny on Apple's Fall iPhone lineup

"Apple’s hope is to rejuvenate long-stagnant sales of the iPhone, its flagship product, which accounts for more than half its revenue."

Read More The skinny on Apple's Fall iPhone lineup

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What Berkshire owes Appleapple berkshire buffett cook2 months ago
Published May 3, 2025 by Philip Elmer-DeWitt

What Berkshire owes Apple

From "Tim Cook has made more money for Berkshire than I ever have" which aired Saturday on CNBC.

Read More What Berkshire owes Apple

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With this week's Apple ruling Spotify's Daniel Ek gets what he asked for 10 years agoapple spotify daniel ek2 months ago
Published May 3, 2025 by Philip Elmer-DeWitt

With this week's Apple ruling Spotify's Daniel Ek gets what he asked for 10 years ago

Spotify is one of the first known apps to get a new update opening up purchases.

Read More With this week's Apple ruling Spotify's Daniel Ek gets what he asked for 10 years ago

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With Swift Assist still MIA, Apple turns to Anthropic for AI coding helpapple ai coding anthropic2 months ago
Published May 3, 2025 by Philip Elmer-DeWitt

With Swift Assist still MIA, Apple turns to Anthropic for AI coding help

The Anthropic partnership is an acknowledgment that Apple could use some outside help.

Read More With Swift Assist still MIA, Apple turns to Anthropic for AI coding help

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Saturday Apple video: 'We are a uniquely American company'apple saturday uniquely american2 months ago
Published May 3, 2025 by Philip Elmer-DeWitt

Saturday Apple video: 'We are a uniquely American company'

"I've always said that Apple could only have been created in the United States." — Tim Cook

Read More Saturday Apple video: 'We are a uniquely American company'

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Tariffs loom large in Apple's 'risk factors'apple tariffs 10Q2 months ago
Published May 2, 2025 by Philip Elmer-DeWitt

Tariffs loom large in Apple's 'risk factors'

"Any of the foregoing could materially adversely affect the Company’s business, results of operations, financial condition and stock price."

Read More Tariffs loom large in Apple's 'risk factors'

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Apple's Q2 2025 results: What the analysts are sayingapple q22025 analysts saying2 months ago
Published May 2, 2025 by Philip Elmer-DeWitt

Apple's Q2 2025 results: What the analysts are saying

Excerpts from the notes I've seen. More as they come in.

Read More Apple's Q2 2025 results: What the analysts are saying

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Premarket: Apple is redapple premarket red 7-3-252 months ago
Published May 2, 2025 by Philip Elmer-DeWitt

Premarket: Apple is red

From Barron's' "Stock Futures Rise as China Opens Door to U.S. Trade Talks. Job Numbers Loom." posted early Friday.

Read More Premarket: Apple is red

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
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