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Mark Gurman: Why the iPhone SE is disappearingapple iphone se gurman1 year ago
Published January 19, 2025 by Philip Elmer-DeWitt

Mark Gurman: Why the iPhone SE is disappearing

"The drawing down of inventory is a reliable sign that a new model is coming."

Read More Mark Gurman: Why the iPhone SE is disappearing

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As Apple drops TikTok, there's a 90-day reprieve in the windapple tiktok potus scotus1 year ago
Published January 19, 2025 by Philip Elmer-DeWitt

As Apple drops TikTok, there's a 90-day reprieve in the wind

Nice timing, SCOTUS and POTUS-to-be.

Read More As Apple drops TikTok, there's a 90-day reprieve in the wind

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This week's Apple trading strategies (1/20-1/24/25)Apple trading strategies 1-20-251 year ago
Published January 19, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (1/20-1/24/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (1/20-1/24/25)

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He sold out of Apple entirely in December. He's back into it now (video)apple kevin simspon buyer1 year ago
Published January 18, 2025 by Philip Elmer-DeWitt

He sold out of Apple entirely in December. He's back into it now (video)

"We're buying the dip." 

Read More He sold out of Apple entirely in December. He's back into it now (video)

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Apple, Tim Cook and Donald Trump's 'Coronation Ball'apple cook trump coronation1 year ago
Published January 18, 2025 by Philip Elmer-DeWitt

Apple, Tim Cook and Donald Trump's 'Coronation Ball'

"After a steady succession of pilgrimages to Mar-a-Lago, the technorati are headed to Washington to party and press their case for favorable treatment."

Read More Apple, Tim Cook and Donald Trump's 'Coronation Ball'

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OK Go's 'A Stone Only Rolls Downhill' (video)apple video 64 iphones1 year ago
Published January 18, 2025 by Philip Elmer-DeWitt

OK Go's 'A Stone Only Rolls Downhill' (video)

From Malcolm Owen's "OK Go creates manual music video visual effects with 64 iPhones" posted Friday by AppleInsider.

Read More OK Go's 'A Stone Only Rolls Downhill' (video)

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Saturday Apple video: Mission Impossibleapple saturday mission impossible1 year ago
Published January 18, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Mission Impossible

Lighting a fuse for the PowerBook (1997).

Read More Saturday Apple video: Mission Impossible

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Inviting friends-of-the-blog to Apple’s Q1 2025 Earnings Smackdownapple smackdown invite q120251 year ago
Published January 17, 2025 by Philip Elmer-DeWitt

Inviting friends-of-the-blog to Apple’s Q1 2025 Earnings Smackdown

Got a detailed Apple model? Ready to compete with the pros? First prize is a one-year subscription to Apple 3.0.

Read More Inviting friends-of-the-blog to Apple’s Q1 2025 Earnings Smackdown

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Evercore: China's 15% electronics subsidy is priced to sell Apple's iPhone 16apple iphone china subsidy1 year ago
Published January 17, 2025 by Philip Elmer-DeWitt

Evercore: China's 15% electronics subsidy is priced to sell Apple's iPhone 16

"This should help alleviate some investor concerns that Apple is a geopolitical target in China." — Analyst Amit Daryanani

Read More Evercore: China's 15% electronics subsidy is priced to sell Apple's iPhone 16

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About this week's Max Painapple max pain stuck1 year ago
Published January 17, 2025 by Philip Elmer-DeWitt

About this week's Max Pain

It ended the week where it started — at $200, $200 and $200. I'd never seen anything quite like it.

Read More About this week's Max Pain

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
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  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
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  • Stratechery ($)
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  • Tommo.fyi

Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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