What's ahead for the 32-year-old brand? Jean-Louis Gassée weighs in. From his Monday Note: What do you do when your business is part of a declining world? Do you decrease...
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"I think the charming and articulate executive is putting us on." — Jean-Louis Gassée From "Apple: No Mac-In-Touch" posted Sunday in Gassée's Monday Note: Reviews of new Apple Silicon Macs...
Jean-Louis Gassée does the math. From Gassée's Monday Note, Apple Culture After Ten Years of iPhone: It’s difficult to build a live mental picture around numbers this large. In our...
Read More How many workers does it take to make 1 billion iPhones?

"My boss asks me what I really think of him. HR advises me to tell the truth. I’m fired." From Jean-Louis Gassée's 50 Years in Tech, Part 13: Firing Frankness....
"Doomsayers and rumormongers surpassed themselves this past quarter." —Jean-Louis Gassée From Gassée's Monday Note: Apple must be a psychotoxic company, attracting and then unhinging the fragile minds of journalists, bloggers,...
Read More Steve Jobs' successor tears into the Apple trade press

...of which were believed capable of reviving Apple's fortunes. Jobs had NeXT, and ex-Apple head Jean-Louis Gassee had Be OS. Tesler advised Amelio to buy NeXT, but also warned him....
From Jean Louis Gassée's "50 Years in Tech Part 10" Hard Landing In Cupertino: I landed in Cupertino in 1985, and was put in charge of Apple’s engineers. This didn’t...
...you're joining this batterygate sequel midstream, the leak from Cook's hands-on came after some back-of-the-envelope miscalculations by Jean-Louis Gassée in this week's Monday Note (Apple Q1 Numbers: Missing Explanations). Gassée...
Read More Tim Cook: Apple swapped out 11 million iPhone batteries
Jean Louis Gassée asks a good question. Horace Dediu suggests an answer. From Gassée's latest Monday Note: By the end of October 2018, Apple was on its way to a...
Read More How did Apple get blindsided by China? Here's one theory.

"Every member of Apple’s ecosystem — hardware, services, content — is in the business of helping other members of the tribe generate higher margins." —Jean-Louis Gassée From Gassée's Apple No...
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