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Saturday Apple video: Live translation under the umbrellaapple pluribus live translation1 month ago
Published January 3, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Live translation under the umbrella

"The weirdos have eyes up above."

Read More Saturday Apple video: Live translation under the umbrella

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Raymond James' Apple rating slips from Market Outperform to Market Performapple raymond james downgrades1 month ago
Published January 2, 2026 by Philip Elmer-DeWitt

Raymond James' Apple rating slips from Market Outperform to Market Perform

"This is really a lot of nuance in here to talk about the stock. They don't even have a new price target." — CNBC's Steve Kovach

Read More Raymond James' Apple rating slips from Market Outperform to Market Perform

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This video puts Apple silicon in perspective. Literally.apple silicon marcus brownlee1 month ago
Published January 2, 2026 by Philip Elmer-DeWitt

This video puts Apple silicon in perspective. Literally.

Take a trip to nanometer scale with Marques Brownlee. You won't regret it. 

Read More This video puts Apple silicon in perspective. Literally.

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NYT: The ranks of genAI skeptics is growingapple genai rage nyt1 month ago
Published January 2, 2026 by Philip Elmer-DeWitt

NYT: The ranks of genAI skeptics is growing

From Evan Gorelick's "Rage Quit" which landed on my desktop Friday via the New York Times.

Read More NYT: The ranks of genAI skeptics is growing

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Premarket: Apple is greenapple premarket green 2-4-261 month ago
Published January 2, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From CNBC's "Stock futures rise on first trading day of 2026" posted early Friday.

Read More Premarket: Apple is green

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AppleInsider calls BS on the FT's Apple Vision Pro sales numbersapple hilliard defends avp1 month ago
Published January 2, 2026 by Philip Elmer-DeWitt

AppleInsider calls BS on the FT's Apple Vision Pro sales numbers

"With around 1 million active users of Apple's nascent Vision platform, it's tough to call it a failure."

Read More AppleInsider calls BS on the FT's Apple Vision Pro sales numbers

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FT: Apple has sharply cut Vision Pro production and promotionapple vision pro cutback1 month ago
Published January 1, 2026 by Philip Elmer-DeWitt

FT: Apple has sharply cut Vision Pro production and promotion

The company’s Chinese manufacturing partner Luxshare halted production of its “spatial computing” device at the start of last year.

Read More FT: Apple has sharply cut Vision Pro production and promotion

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Markets are closed. Enjoy the day off.apple 2026 new years1 month ago
Published January 1, 2026 by Philip Elmer-DeWitt

Markets are closed. Enjoy the day off.

Happy New Year from Apple 3.0.

Read More Markets are closed. Enjoy the day off.

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The trillions spent on new computing infrastructure suddenly makes sense to meapple huang advanced computing1 month ago
Published December 31, 2025 by Philip Elmer-DeWitt

The trillions spent on new computing infrastructure suddenly makes sense to me

It's not about AI. It's about replacing general-purpose computing with what Jensen Huang calls "accelerated computing."

Read More The trillions spent on new computing infrastructure suddenly makes sense to me

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Button is a Hold on Appleapple AJ Button hold1 month ago
Published December 31, 2025 by Philip Elmer-DeWitt

Button is a Hold on Apple

"Size is the anchor of performance." — Warren Buffett

Read More Button is a Hold on Apple

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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