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Mark Gurman: Sitting out the AI race may have been Apple's smartest moveapple gurman iphone17 ai2 months ago
Published September 21, 2025 by Philip Elmer-DeWitt

Mark Gurman: Sitting out the AI race may have been Apple's smartest move

"Foundation models are becoming commoditized, and Apple is better off letting AI mature into table-stakes technology before rejoining the fray — something that almost assuredly needs to happen for next year’s updates."

Read More Mark Gurman: Sitting out the AI race may have been Apple's smartest move

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Wedbush raises its Apple target $40 to $310apple wedbush raise 3102 months ago
Published September 21, 2025 by Philip Elmer-DeWitt

Wedbush raises its Apple target $40 to $310

The Street is clearly underestimating this iPhone cycle in our view and its a Ryder Cup Bethpage moment for Cook and Cupertino after a few years of disappointing growth years. — Analyst Daniel Ives

Read More Wedbush raises its Apple target $40 to $310

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This week's Apple trading strategies (9/22-9/26/25)apple trading strategies 9-22-252 months ago
Published September 21, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (9/22-9/26/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (9/22-9/26/25)

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The Information: Apple asked Luxshare to hike daily iPhone 17 production by 40%apple luxshare iphone172 months ago
Published September 20, 2025 by Philip Elmer-DeWitt

The Information: Apple asked Luxshare to hike daily iPhone 17 production by 40%

"The company also told a supplier of non-electrical parts for that model to increase its daily output by roughly 30%, according to an employee at that firm."

Read More The Information: Apple asked Luxshare to hike daily iPhone 17 production by 40%

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Om Malik: In awe of Apple Siliconapple silicon moat om2 months ago
Published September 20, 2025 by Philip Elmer-DeWitt

Om Malik: In awe of Apple Silicon

"Mad science and crazy cutting-edge engineering are Apple’s actual moat."

Read More Om Malik: In awe of Apple Silicon

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Alex Kantrowitz: What the long iPhone 17 lines say about Apple Intelligenceapple kantrowitz iphone17 ai2 months ago
Published September 20, 2025 by Philip Elmer-DeWitt

Alex Kantrowitz: What the long iPhone 17 lines say about Apple Intelligence

"We are going back to the roots of Apple. They are an excellent phone maker."

Read More Alex Kantrowitz: What the long iPhone 17 lines say about Apple Intelligence

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Saturday Apple video: The Ultimate Pro (iPhone 17 Pro)apple saturday video cinematic2 months ago
Published September 20, 2025 by Philip Elmer-DeWitt

Saturday Apple video: The Ultimate Pro (iPhone 17 Pro)

"iPhone 17 Pro is loaded with the most cinematic camera we’ve ever made." 

Read More Saturday Apple video: The Ultimate Pro (iPhone 17 Pro)

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Two out of three Fast Money traders don't get Appleapple fast money iphone172 months ago
Published September 19, 2025 by Philip Elmer-DeWitt

Two out of three Fast Money traders don't get Apple

"You need actually a reason to reach out and buy this one instead of the market broadly, and I don't see that." — YieldMax's Mike Khouw

Read More Two out of three Fast Money traders don't get Apple

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Poaching Apple engineers to build Jony Ive's AI deviceapple openai poaching engineers2 months ago
Published September 19, 2025 by Philip Elmer-DeWitt

Poaching Apple engineers to build Jony Ive's AI device

"To say OpenAI still has a lot to prove in hardware would be a dramatic understatement."

Read More Poaching Apple engineers to build Jony Ive's AI device

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Jim Cramer couldn't miss the launch of Apple's iPhone 17 series (video)apple cramer cook iphone17 launch2 months ago
Published September 19, 2025 by Philip Elmer-DeWitt

Jim Cramer couldn't miss the launch of Apple's iPhone 17 series (video)

"I'm going to buy all three."

Read More Jim Cramer couldn't miss the launch of Apple's iPhone 17 series (video)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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