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Saturday Apple video: 'One more thing...' (1999 - 2011)apple saturday video onemorething1 month ago
Published January 10, 2026 by Philip Elmer-DeWitt

Saturday Apple video: 'One more thing...' (1999 - 2011)

A "complete compilation" of Steve Jobs' famous tag line.

Read More Saturday Apple video: 'One more thing...' (1999 - 2011)

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Apple: Liquid Glass blamed for iOS 26's dismal adoption rateapple ios26 liquid glass1 month ago
Published January 9, 2026 by Philip Elmer-DeWitt

Apple: Liquid Glass blamed for iOS 26's dismal adoption rate

"Roughly four months after launching in mid-September, only about 15% of iPhone users have some version of the new operating system installed."

Read More Apple: Liquid Glass blamed for iOS 26's dismal adoption rate

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Neil Cybart: Is there a business opportunity in Apple Vision Pro rental arcades for sports?apple vision pro rentals1 month ago
Published January 9, 2026 by Philip Elmer-DeWitt

Neil Cybart: Is there a business opportunity in Apple Vision Pro rental arcades for sports?

"A glaring issue is that Apple Vision Pro is not designed for shared usage."

Read More Neil Cybart: Is there a business opportunity in Apple Vision Pro rental arcades for sports?

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Evercore hikes 'top pick' Apple target $5 to $330apple 330 evercore hike1 month ago
Published January 9, 2026 by Philip Elmer-DeWitt

Evercore hikes 'top pick' Apple target $5 to $330

"From a demand perspective, we foresee stronger iPhone demand across N. America, China and India, while we see modest weakness in Europe." — Analyst Amit Daryanani

Read More Evercore hikes 'top pick' Apple target $5 to $330

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Profiled in the New York Times: 'Apple's next CEO'apple turnus profile nyt1 month ago
Published January 9, 2026 by Philip Elmer-DeWitt

Profiled in the New York Times: 'Apple's next CEO'

Tim Cook, 65, has told senior leaders that he is tired and would like to reduce his workload.

Read More Profiled in the New York Times: 'Apple's next CEO'

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Premarket: Apple was green, turned redapple premarket red 2-6-261 month ago
Published January 9, 2026 by Philip Elmer-DeWitt

Premarket: Apple was green, turned red

From CNBC's "Stock futures are little changed ahead of jobs report, potential tariff ruling" posted early Friday.

Read More Premarket: Apple was green, turned red

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Business Insider: What Apple does this year may determine how Tim Cook is rememberedapple pivotal cook legacy1 month ago
Published January 8, 2026 by Philip Elmer-DeWitt

Business Insider: What Apple does this year may determine how Tim Cook is remembered

"So far, Cook has walked that political tightrope with considerable dexterity." — Forrester's Dipanjan Chatterjee

Read More Business Insider: What Apple does this year may determine how Tim Cook is remembered

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SemiAnalysis: How Apple made TSMC, and vice versaapple tsmc semianaysis1 month ago
Published January 8, 2026 by Philip Elmer-DeWitt

SemiAnalysis: How Apple made TSMC, and vice versa

"The juggernaut partnership has propelled both companies to new heights, put competitors in the dust, and fueled the chipmaking industry."

Read More SemiAnalysis: How Apple made TSMC, and vice versa

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Apple investors: Mark your calendars for Jan. 29apple q12026 mark calendar1 month ago
Published January 8, 2026 by Philip Elmer-DeWitt

Apple investors: Mark your calendars for Jan. 29

From "FY 26 First Quarter Results" posted Tuesday by Apple Investor Relations.

Read More Apple investors: Mark your calendars for Jan. 29

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Dell gets points for its nearly AI-free briefing at CESapple dell ai cycle1 month ago
Published January 8, 2026 by Philip Elmer-DeWitt

Dell gets points for its nearly AI-free briefing at CES

"It's not that Dell doesn't care about AI or AI PCs anymore, it's just that over the past year or so it's come to realise that the consumer doesn't."

Read More Dell gets points for its nearly AI-free briefing at CES

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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