Apple to snap up Prompt AI

"While Prompt AI’s technology and the Seemour app were working well, the business model wasn’t."

Apple ups the malware ante

The move reflects how valuable exploitable vulnerabilities can be within Apple's highly protected mobile environment—and the lengths the company will go to to keep such discoveries from falling into the wrong hands.

Apple 3.0: Dear Tim, from Anice Hassim

The third entry in the "If you were a consultant who had Tim Cook's ear" series.

6 Comments

Saturday Apple video: How the iPhone 17 is made (2025)

1 year ago

Published October 11, 2025 by Philip Elmer-DeWitt

Saturday Apple video: How the iPhone 17 is made (2025)

Captain Discovery takes us from sand to finished iPhones (also Intel chips and Tesla cars).

6 Comments

Gene Munster: Trump may have just thrown a wrench in the AI trade (video)

1 year ago

Published October 10, 2025 by Philip Elmer-DeWitt

Gene Munster: Trump may have just thrown a wrench in the AI trade (video)

From "Stocks Drop as US-China Trade Talks Stall" posted Friday to Deepwater subscribers.

15 Comments

Apple 3.0: Dear Tim, from Ben Jacobsen

1 year ago

Published October 10, 2025 by Philip Elmer-DeWitt

Apple 3.0: Dear Tim, from Ben Jacobsen

The second entry in the series is from friend-of-the-blog Ben Jacobsen, who managed it in less than 130 words.

4 Comments

Why Apple built a store in Al Ain, UAE

1 year ago

Published October 10, 2025 by Philip Elmer-DeWitt

Why Apple built a store in Al Ain, UAE

"In the UAE, having a strong Emirati user base boosts Apple’s regional halo effect, influencing brand perception across the Middle East, North Africa and South Asia."