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Tim Cook: Why Apple makes Brad Pitt vehicles like 'F1'apple cook pitt f110 months ago
Published June 12, 2025 by Philip Elmer-DeWitt

Tim Cook: Why Apple makes Brad Pitt vehicles like 'F1'

"We’re into it to tell great stories, and we want it to be a great business as well. That’s why we’re into it, just plain and simple."

Read More Tim Cook: Why Apple makes Brad Pitt vehicles like 'F1'

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Premarket: Apple is greenapple premarket green 4-17-2610 months ago
Published June 12, 2025 by Philip Elmer-DeWitt

Premarket: Apple is green

From the Wall Street Journal's "Dow Futures Fall After Trump Revives Unilateral Tariff Threats" posted early Thursday.

Read More Premarket: Apple is green

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What's Apple done now?apple moscow lgbt propaganda10 months ago
Published June 11, 2025 by Philip Elmer-DeWitt

What's Apple done now?

From Reuters' "Russia fines Apple for violating 'LGBT propaganda' law, TASS reports" posted Tuesday.

Read More What's Apple done now?

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With John Gruber out of favor, Apple execs did their post-WWDC interview with the WSJ's Joanna Sternapple stern federighi josniak10 months ago
Published June 11, 2025 by Philip Elmer-DeWitt

With John Gruber out of favor, Apple execs did their post-WWDC interview with the WSJ's Joanna Stern

They deny Gruber's widely repeated claim that Apple faked its Siri demo at WWDC24.

Read More With John Gruber out of favor, Apple execs did their post-WWDC interview with the WSJ's Joanna Stern

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Premarket: Apple is greenapple premarket green 4-17-2610 months ago
Published June 11, 2025 by Philip Elmer-DeWitt

Premarket: Apple is green

From CNBC's "Stock futures slip as U.S. and China agree to framework for future trade talks" posted early Wednesday.

Read More Premarket: Apple is green

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Two dubious Apple predictionsapple martin ives ACTIVE10 months ago
Published June 11, 2025 by Philip Elmer-DeWitt

Two dubious Apple predictions

As I drove home yesterday from an Apple investors conference in Boston, I kept thinking about two things our guest analysts said.

Read More Two dubious Apple predictions

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Headed to Boston for ACTIVE: The Apple Investor Conferenceapple investor conference 202510 months ago
Published June 10, 2025 by Philip Elmer-DeWitt

Headed to Boston for ACTIVE: The Apple Investor Conference

Horace Dediu will do the heavy lifting. I'll be interviewing Apple analysts and giving a presentation about AAPL in the Trump era.

Read More Headed to Boston for ACTIVE: The Apple Investor Conference

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Premarket: Apple is greenapple premarket green 4-17-2610 months ago
Published June 10, 2025 by Philip Elmer-DeWitt

Premarket: Apple is green

From the Wall Street Journal's "Investors Eye U.S.-China Trade Talks; Dow Futures Waver" posted early Tuesday.

Read More Premarket: Apple is green

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Apple's WWDC25: What the analysts are writingapple wwdc25 analysts writing10 months ago
Published June 9, 2025 by Philip Elmer-DeWitt

Apple's WWDC25: What the analysts are writing

Excerpts from the notes I've seen. More as they come in.

Read More Apple's WWDC25: What the analysts are writing

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Apple's WWDC25: What the talking heads are sayingapple wwdc25 talking heads10 months ago
Published June 9, 2025 by Philip Elmer-DeWitt

Apple's WWDC25: What the talking heads are saying

The videos that caught my eye. More as they come in.

Read More Apple's WWDC25: What the talking heads are saying

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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