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Kobe Bryant's Apple TV ad goes viral9 years ago
Published April 11, 2016 by Philip Elmer-DeWitt

Kobe Bryant's Apple TV ad goes viral

One million views and counting. Is anyone making better 60-second television spots these days than Apple? The one that aired Sunday afternoon—with Lakers' Kobe Bryant and actor Michael…

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Apple brand loyalty starts early9 years ago
Published April 10, 2016 by Philip Elmer-DeWitt

Apple brand loyalty starts early

"That is the Apple store logo and it has the bite of an apple in it." A five-year-old, presented with 30 corporate logos, recognized just five by name:…

Read More Apple brand loyalty starts early

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Where in the world can Apple grow the market for iPhones?9 years ago
Published April 10, 2016 by Philip Elmer-DeWitt

Where in the world can Apple grow the market for iPhones?

The planet is not yet saturated with smartphones. Two charts, both from Creative Strategies' Ben Bajarin, show as clearly as I've seen where the next smartphone wars…

Read More Where in the world can Apple grow the market for iPhones?

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What they're saying about the Feinstein/Burr anti-crypto bill9 years ago
Published April 9, 2016 by Philip Elmer-DeWitt

What they're saying about the Feinstein/Burr anti-crypto bill

"Naive." "Ludicrous." "Dangerous." “You say that Congress should act," Jim Sensenbrenner (Rep., Wisc.) told Apple's chief counsel during Senate hearings last month. "I can assure you that…

Read More What they're saying about the Feinstein/Burr anti-crypto bill

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An iOS 9.3 update story that will brighten your day9 years ago
Published April 8, 2016 by Philip Elmer-DeWitt

An iOS 9.3 update story that will brighten your day

Spoiler alert: It has a happy ending. I stumbled across this tale of woe and redemption on an Apple investor board, where it was the most…

Read More An iOS 9.3 update story that will brighten your day

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Headlines ripped from yesterday's Apple stories9 years ago
Published April 8, 2016 by Philip Elmer-DeWitt

Headlines ripped from yesterday's Apple stories

Here are the links: Top: International Business Times Bottom: The Next Web No comment.

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If only Siri were half as good as Apple's ads9 years ago
Published April 8, 2016 by Philip Elmer-DeWitt

If only Siri were half as good as Apple's ads

Amazon's Alexa, by contrast, just works. "Is it ready yet?" Cookie Monster asks an iPhone in Apple's newest YouTube, released Thursday. "How 'bout now? How 'bout now? How…

Read More If only Siri were half as good as Apple's ads

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The doctrine of director Comey9 years ago
Published April 7, 2016 by Philip Elmer-DeWitt

The doctrine of director Comey

I listened to the FBI director's speech so you don't have to. Here's what the press learned from FBI director James Comey's remarks Wednesday night at Kenyon College about…

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BTIG analyst cuts Apple estimates, maintains Buy rating9 years ago
Published April 7, 2016 by Philip Elmer-DeWitt

BTIG analyst cuts Apple estimates, maintains Buy rating

Fears of a "structural change" in the upgrade cycle. In a note to clients Thursday, BTIG analyst Walter Piecyk made it clear that he is still bullish about…

Read More BTIG analyst cuts Apple estimates, maintains Buy rating

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How Apple lost its top spot in China to Huawei9 years ago
Published April 7, 2016 by Philip Elmer-DeWitt

How Apple lost its top spot in China to Huawei

More ripple effects from last year's iPhone 6 windfall. Apple had a huge Chinese New Year in 2015. This year, not so much. “For the first time since…

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
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