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Goldman Sachs hikes its Apple price target to $1509 years ago
Published February 13, 2017 by Philip Elmer-DeWitt

Goldman Sachs hikes its Apple price target to $150

Increased confidence that the iPhone 8 will include 3D sensing.

Read More Goldman Sachs hikes its Apple price target to $150

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Apple: Seven things Tim Cook said about augmented reality9 years ago
Published February 13, 2017 by Philip Elmer-DeWitt

Apple: Seven things Tim Cook said about augmented reality

No smartglasses from Apple this year, says newly minted AR evangelist Gene Munster. A note to clients by Loup Venture's Munster landed in my inbox Tuesday under the headline…

Read More Apple: Seven things Tim Cook said about augmented reality

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The price inelasticity of the iPhone 7 Plus9 years ago
Published February 13, 2017 by Philip Elmer-DeWitt

The price inelasticity of the iPhone 7 Plus

When the iPhone's plus-size premium went up, so did sales.

Read More The price inelasticity of the iPhone 7 Plus

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Chart: How Apple and the FANG stack up9 years ago
Published February 12, 2017 by Philip Elmer-DeWitt

Chart: How Apple and the FANG stack up

Apple leads in revenue, Facebook in growth.

Read More Chart: How Apple and the FANG stack up

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Apple's goal to double Services 'very aggressive'9 years ago
Published February 11, 2017 by Philip Elmer-DeWitt

Apple's goal to double Services 'very aggressive'

To reach $49 billion by 2020 Apple needs a new source of Services revenue.

Read More Apple's goal to double Services 'very aggressive'

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Here's what Tim Cook said about 'fake news' (video)9 years ago
Published February 11, 2017 by Philip Elmer-DeWitt

Here's what Tim Cook said about 'fake news' (video)

“It’s killing people’s minds in a way.”

Read More Here's what Tim Cook said about 'fake news' (video)

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Apple: Within spitting distance of an all-time high9 years ago
Published February 10, 2017 by Philip Elmer-DeWitt

Apple: Within spitting distance of an all-time high

Thursdays close was Apple' fourth highest. Closing prices courtesy AAPLInvestors.net.

Read More Apple: Within spitting distance of an all-time high

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Why Apple's next iPhone won't cost $1,0009 years ago
Published February 10, 2017 by Philip Elmer-DeWitt

Why Apple's next iPhone won't cost $1,000

Fast Company compared apples to oranges and nobody called him on it.

Read More Why Apple's next iPhone won't cost $1,000

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Apple's design sucks, says professor9 years ago
Published February 9, 2017 by Philip Elmer-DeWitt

Apple's design sucks, says professor

Apple’s products hide a shambles of bad design under the perfection of sleek exteriors." -- Ian Bogost in The Atlantic

Read More Apple's design sucks, says professor

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In Scotland, Apple's CEO blasts Trump's ban (video)9 years ago
Published February 9, 2017 by Philip Elmer-DeWitt

In Scotland, Apple's CEO blasts Trump's ban (video)

"If we stand and say nothing, it's as if we're agreeing." —Tim Cook

Read More In Scotland, Apple's CEO blasts Trump's ban (video)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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