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Why Apple's making more ads like this (video)9 years ago
Published February 20, 2017 by Philip Elmer-DeWitt

Why Apple's making more ads like this (video)

I can't wait to see how Apple does Bollywood.

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Hedging Apple9 years ago
Published February 19, 2017 by Philip Elmer-DeWitt

Hedging Apple

Here's what the five biggest option-trading funds did last quarter.

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In 5 sessions, Apple set 4 all-time highs9 years ago
Published February 18, 2017 by Philip Elmer-DeWitt

In 5 sessions, Apple set 4 all-time highs

Apple was hot last week.

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iPad Pro ads: Like Mac vs. PC, but not funny9 years ago
Published February 18, 2017 by Philip Elmer-DeWitt

iPad Pro ads: Like Mac vs. PC, but not funny

The tweets, in case you didn't get it, are real.

Read More iPad Pro ads: Like Mac vs. PC, but not funny

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How two giant funds played Apple's six-month run9 years ago
Published February 17, 2017 by Philip Elmer-DeWitt

How two giant funds played Apple's six-month run

What State Street sold, Berkshire Hathaway bought.

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Cowen: Apple's button-free iPhone may have to wait9 years ago
Published February 17, 2017 by Philip Elmer-DeWitt

Cowen: Apple's button-free iPhone may have to wait

But the launch next September will still be "yuge," says analyst Timothy Arcuri.

Read More Cowen: Apple's button-free iPhone may have to wait

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Why Apple buying Netflix is a f...ing stupid idea9 years ago
Published February 16, 2017 by Philip Elmer-DeWitt

Why Apple buying Netflix is a f...ing stupid idea

These f...ers wouldn’t be satisfied unless Apple drunkenly spent every goddamn penny of their cash.

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The 20 biggest Apple funds: Who’s buying, who’s selling9 years ago
Published February 16, 2017 by Philip Elmer-DeWitt

The 20 biggest Apple funds: Who’s buying, who’s selling

Warren Buffett's huge purchase of 42 million shares of Apple looks even bigger in context.

Read More The 20 biggest Apple funds: Who’s buying, who’s selling

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Apple CFO's remarks: What analysts are saying9 years ago
Published February 15, 2017 by Philip Elmer-DeWitt

Apple CFO's remarks: What analysts are saying

"He didn't bite regarding an increased willingness to make large acquisitions."

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What Apple's CFO said about Trumponomics (audio)9 years ago
Published February 15, 2017 by Philip Elmer-DeWitt

What Apple's CFO said about Trumponomics (audio)

He's for it, except where he's against it.

Read More What Apple's CFO said about Trumponomics (audio)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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