It depends what you mean by "gimmicks."
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After the New York Times discovered its Jersey tax haven, Apple issued an 800-word explainer.
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Things Apple's CEO told a Senate subcommittee five years ago have come back to haunt him.
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Three out of four customers are going with the $1,149 version.
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The "Warren Buffett" of Saudi Arabia was swept up in a crackdown on alleged corruption.
Apple has been waiting years for a tax holiday like the one the GOP has proposed.
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Catch it before YouTube's copyright police take it down.
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According to Apple, Face ID fails are one in a million.
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From Sydney, Singapore, Tokyo, Moscow, London and Paris. More as they come in.
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For the fourth quarter in a row, the bloggers clobber the pros.
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