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Cook takes Siri from Cue, gives it to Federighifederighi, cue, cook siri8 years ago
Published September 1, 2017 by Philip Elmer-DeWitt

Cook takes Siri from Cue, gives it to Federighi

A change at the top, spotted by MacRumors, confirmed by Apple PR.

Read More Cook takes Siri from Cue, gives it to Federighi

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Apple AirPods account for stunning 85% of 2017 wireless headset salesairpods8 years ago
Published September 1, 2017 by Philip Elmer-DeWitt

Apple AirPods account for stunning 85% of 2017 wireless headset sales

Americans bought 900,000 wireless headsets so far this year.

Read More Apple AirPods account for stunning 85% of 2017 wireless headset sales

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In a 1,000-year flood, the Apple Watch makes a handy phone (video)flood rescue Apple Watch8 years ago
Published September 1, 2017 by Philip Elmer-DeWitt

In a 1,000-year flood, the Apple Watch makes a handy phone (video)

"My wife doesn't want to leave the food."

Read More In a 1,000-year flood, the Apple Watch makes a handy phone (video)

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Royal Bank of Canada gives Apple's price target a $4 nudgenudge8 years ago
Published August 31, 2017 by Philip Elmer-DeWitt

Royal Bank of Canada gives Apple's price target a $4 nudge

From a note to clients by RBC analyst Amit Daryanani that landed in my inbox Thursday.

Read More Royal Bank of Canada gives Apple's price target a $4 nudge

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What happens to Apple shares after the iPhone 8?bumpy road8 years ago
Published August 31, 2017 by Philip Elmer-DeWitt

What happens to Apple shares after the iPhone 8?

Apple bear sees a bumpy road ahead.

Read More What happens to Apple shares after the iPhone 8?

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Barclays: Two freebies could boost iPhone 8 sales 60%iphone 8 free subscription bundles8 years ago
Published August 31, 2017 by Philip Elmer-DeWitt

Barclays: Two freebies could boost iPhone 8 sales 60%

Here's one idea for softening the blow of a $1,000+ iPhone price point.

Read More Barclays: Two freebies could boost iPhone 8 sales 60%

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Apple, like the water, keeps rising8 years ago
Published August 31, 2017 by Philip Elmer-DeWitt

Apple, like the water, keeps rising

In 30 days of August, 21 of Apple's highest closes.

Read More Apple, like the water, keeps rising

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Really? This is how Sony answers Apple's AirPods?Sony airpods8 years ago
Published August 31, 2017 by Philip Elmer-DeWitt

Really? This is how Sony answers Apple's AirPods?

The good new: Active noise cancellation. The bad: Price, battery, branding.

Read More Really? This is how Sony answers Apple's AirPods?

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Apple: Everything Mark Gurman knows about the iPhone 8 (video)Mark Gurman iPhone 88 years ago
Published August 30, 2017 by Philip Elmer-DeWitt

Apple: Everything Mark Gurman knows about the iPhone 8 (video)

Bloomberg's boy wonder spills all in a 23-minute live webcast.

Read More Apple: Everything Mark Gurman knows about the iPhone 8 (video)

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Apple at all-time high and moving higherapple all-time high8 years ago
Published August 30, 2017 by Philip Elmer-DeWitt

Apple at all-time high and moving higher

With Sept. 12 fast approaching, the burden is on Apple not to disappoint.

Read More Apple at all-time high and moving higher

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
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