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Philip Elmer‑DeWittPhilip Elmer‑DeWitt

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Ad Wars: Apple vs. Internet advertisingad wars coke vs. pepsi8 years ago
Published September 18, 2017 by Philip Elmer-DeWitt

Ad Wars: Apple vs. Internet advertising

I know for whom I'll be rooting.

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Gruber: 'Jony Ive either lost a bet or lost his mind'landscape notch iphone x8 years ago
Published September 18, 2017 by Philip Elmer-DeWitt

Gruber: 'Jony Ive either lost a bet or lost his mind'

The dean of Apple bloggers doesn't love "the notch."

Read More Gruber: 'Jony Ive either lost a bet or lost his mind'

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Here's the new Apple Watch ad (video)Apple Watch Series 3 ad8 years ago
Published September 16, 2017 by Philip Elmer-DeWitt

Here's the new Apple Watch ad (video)

Meet the Series 3, with built-in LTE.

Read More Here's the new Apple Watch ad (video)

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Architects tour of the Steve Jobs Theaterarchitects tour8 years ago
Published September 15, 2017 by Philip Elmer-DeWitt

Architects tour of the Steve Jobs Theater

Look Ma, no wires!

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What makes Apple's A11 "Bionic" chip so special (with Geekbench chart)A11 bionic8 years ago
Published September 15, 2017 by Philip Elmer-DeWitt

What makes Apple's A11 "Bionic" chip so special (with Geekbench chart)

“The one group you never need to convince to give them more performance is software developers.” 

Read More What makes Apple's A11 "Bionic" chip so special (with Geekbench chart)

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Why iPhone trade-ins are so stingy this yearstingy8 years ago
Published September 14, 2017 by Philip Elmer-DeWitt

Why iPhone trade-ins are so stingy this year

Last year the carriers were offering $650 for an old iPhone. This year it's more like $300.

Read More Why iPhone trade-ins are so stingy this year

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Cramer calls traders who bought Apple at $163 'clowns' (video)cramer8 years ago
Published September 14, 2017 by Philip Elmer-DeWitt

Cramer calls traders who bought Apple at $163 'clowns' (video)

With Apple share price in a post-event slide, Mad Money's Jim Cramer adds insult to injury.

Read More Cramer calls traders who bought Apple at $163 'clowns' (video)

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Apple: Al Franken has 10 questions about Face IDAl Franken8 years ago
Published September 14, 2017 by Philip Elmer-DeWitt

Apple: Al Franken has 10 questions about Face ID

From a letter to Apple CEO Tim Cook.

Read More Apple: Al Franken has 10 questions about Face ID

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Apple: Face ID (demo) fail — updated with Apple's explanationface id fail8 years ago
Published September 13, 2017 by Philip Elmer-DeWitt

Apple: Face ID (demo) fail — updated with Apple's explanation

I thought Apple was crazy to kill Touch ID, but I'm pretty sure they'll get this right.

Read More Apple: Face ID (demo) fail — updated with Apple's explanation

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Apple's iPhone X event: What the analysts are saying — updated8 years ago
Published September 13, 2017 by Philip Elmer-DeWitt

Apple's iPhone X event: What the analysts are saying — updated

Excerpts from the analysts' notes I've seen.

Read More Apple's iPhone X event: What the analysts are saying — updated

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
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