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'Did You Catch The Uno Reverse Card?'apple uno reverse card9 months ago
Published February 23, 2025 by Philip Elmer-DeWitt

'Did You Catch The Uno Reverse Card?'

"I’m optimistic about Apple regaining some of its anemic losses in the highly competitive Chinese market."

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Mark Gurman's Apple iPhone roadmap for '25 and '26apple iphone roadmap gurman9 months ago
Published February 23, 2025 by Philip Elmer-DeWitt

Mark Gurman's Apple iPhone roadmap for '25 and '26

"Apple has effectively abandoned the budget smartphone market."

Read More Mark Gurman's Apple iPhone roadmap for '25 and '26

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This week's Apple trading strategies (2/24-2/28/25)9 months ago
Published February 23, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (2/24-2/28/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (2/24-2/28/25)

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Steve Jobs in The New Yorkerapple steve jobs newyorker9 months ago
Published February 22, 2025 by Philip Elmer-DeWitt

Steve Jobs in The New Yorker

Jobs' first appearance in a national publication came in a 1977 issue of The New Yorker. 

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Trump: Apple 'stopped two plants in Mexico'apple trump mexico plants9 months ago
Published February 22, 2025 by Philip Elmer-DeWitt

Trump: Apple 'stopped two plants in Mexico'

"He’s going to start building," Trump said. "Very big numbers — you have to speak to him."

Read More Trump: Apple 'stopped two plants in Mexico'

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Saturday Apple video: Body Language Masterclassapple saturday body language9 months ago
Published February 22, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Body Language Masterclass

Steve Jobs was a master. A breakdown of some of his tactics.

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White House to scrutinize EU's Digital Markets Act and Digital Services Actapple trump EU scrutiny9 months ago
Published February 22, 2025 by Philip Elmer-DeWitt

White House to scrutinize EU's Digital Markets Act and Digital Services Act

"What they're doing to us in other countries is terrible with digital. — President Trump

Read More White House to scrutinize EU's Digital Markets Act and Digital Services Act

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Trump says Tim Cook promised to invest 'hundreds of billions' in U.S.apple tariffs 10Q9 months ago
Published February 21, 2025 by Philip Elmer-DeWitt

Trump says Tim Cook promised to invest 'hundreds of billions' in U.S.

"That's what he told me. Now he has to do it."

Read More Trump says Tim Cook promised to invest 'hundreds of billions' in U.S.

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Apple to UK: No iCloud encryption for youapple uk snoopers icloud9 months ago
Published February 21, 2025 by Philip Elmer-DeWitt

Apple to UK: No iCloud encryption for you

"The request for a so-called 'backdoor' to user data would have enabled law enforcement and security services to tap iPhone back-ups and other cloud data."

Read More Apple to UK: No iCloud encryption for you

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WSJ: Apple is 'unwilling to trade margin for sales volume'9 months ago
Published February 21, 2025 by Philip Elmer-DeWitt

WSJ: Apple is 'unwilling to trade margin for sales volume'

Chasing the lower end of the market has its risks.

Read More WSJ: Apple is 'unwilling to trade margin for sales volume'

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

  • 2015
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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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