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The truth about the 1984 Macintosh1984 Mac7 years ago
Published August 5, 2018 by Philip Elmer-DeWitt

The truth about the 1984 Macintosh

From Adam Fisher's "Valley of Genius: The Uncensored History of Silicon Valley."

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Analyst: Apple went on a CapEx spending spree last quartercapital expenditures spending spree7 years ago
Published August 5, 2018 by Philip Elmer-DeWitt

Analyst: Apple went on a CapEx spending spree last quarter

What's Apple gearing up for?

Read More Analyst: Apple went on a CapEx spending spree last quarter

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John Sculley: Tim Cook got Wall St. to love Apple (video)John Sculley Tim Cook7 years ago
Published August 4, 2018 by Philip Elmer-DeWitt

John Sculley: Tim Cook got Wall St. to love Apple (video)

Steve Jobs created a loyalty with users. Tim Cook built a loyalty with shareholders.

Read More John Sculley: Tim Cook got Wall St. to love Apple (video)

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Apple represents 4% of the S&P 500. Again4% club7 years ago
Published August 4, 2018 by Philip Elmer-DeWitt

Apple represents 4% of the S&P 500. Again

Microsoft, GE, Exxon and Cisco have been to the 4% Club. This is Apple's 4th visit.

Read More Apple represents 4% of the S&P 500. Again

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Trillion-dollar Apple: Cramer's 10 reasons it matters (video)trillion cramer7 years ago
Published August 3, 2018 by Philip Elmer-DeWitt

Trillion-dollar Apple: Cramer's 10 reasons it matters (video)

"Does Apple's epic valuation really matter? Actually, yes. You bet it does." —Jim Cramer

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Trillion-dollar Apple: What Tim Cook saidtrillion tim cook steve jobs7 years ago
Published August 3, 2018 by Philip Elmer-DeWitt

Trillion-dollar Apple: What Tim Cook said

Full text of his memo to 120,000 Apple employees.

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Apple: The first trillion is the hardestfirst trillion7 years ago
Published August 2, 2018 by Philip Elmer-DeWitt

Apple: The first trillion is the hardest

The Republican tax cut added roughly the value of Apple to the national debt.

Read More Apple: The first trillion is the hardest

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Race to $1 trillion: Apple's magic number was $207.05 a share.magic number7 years ago
Published August 2, 2018 by Philip Elmer-DeWitt

Race to $1 trillion: Apple's magic number was $207.05 a share.

Not that it matters.

Read More Race to $1 trillion: Apple's magic number was $207.05 a share.

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Facebook hits a wall, Apple breaks $200apple facebook conspicuous megacaps7 years ago
Published August 2, 2018 by Philip Elmer-DeWitt

Facebook hits a wall, Apple breaks $200

A tale of two conspicuous megacaps.

Read More Facebook hits a wall, Apple breaks $200

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Apple at $201.50: Look who's underwater nowanalysts underwater 2727 years ago
Published August 2, 2018 by Philip Elmer-DeWitt

Apple at $201.50: Look who's underwater now

10 sell-side analysts who say Apple will be cheaper in a year than it is today.

Read More Apple at $201.50: Look who's underwater now

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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