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David Einhorn dumps Appledavid einhorn7 years ago
Published October 5, 2018 by Philip Elmer-DeWitt

David Einhorn dumps Apple

Cites heightened valuation and the threat of Chinese retaliation for Trump's tariffs.

Read More David Einhorn dumps Apple

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R.I.P. Steve Jobsrip steve jobs 20187 years ago
Published October 5, 2018 by Philip Elmer-DeWitt

R.I.P. Steve Jobs

Seven years later, the company he founded—and reinvented—is still going strong. 

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Investigations: The crowd vs. the F.B.I.crowd vs. fbi7 years ago
Published October 5, 2018 by Philip Elmer-DeWitt

Investigations: The crowd vs. the F.B.I.

No Apple angle here, just something I have to get off my chest.

Read More Investigations: The crowd vs. the F.B.I.

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Apple tops best global brands rankings. Again.apple brand value7 years ago
Published October 4, 2018 by Philip Elmer-DeWitt

Apple tops best global brands rankings. Again.

Dog bites man.

Read More Apple tops best global brands rankings. Again.

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Apple blasts Bloomberg's report of Chinese infiltrationbig hack7 years ago
Published October 4, 2018 by Philip Elmer-DeWitt

Apple blasts Bloomberg's report of Chinese infiltration

From Bloomberg's story: How China infiltrated 30 top US companies by embedding a tiny chip on servers. The chips had been inserted during the manufacturing process,…

Read More Apple blasts Bloomberg's report of Chinese infiltration

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Mark your calendars: Apple October event?october event7 years ago
Published October 4, 2018 by Philip Elmer-DeWitt

Mark your calendars: Apple October event?

AppleInsider is betting on the Steve Jobs Theater, Thursday, Oct. 25.

Read More Mark your calendars: Apple October event?

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Apple vs. Amazon: The race to $1 trillion, revisitedamazon apple trillion race7 years ago
Published October 4, 2018 by Philip Elmer-DeWitt

Apple vs. Amazon: The race to $1 trillion, revisited

Five who guessed wrong.

Read More Apple vs. Amazon: The race to $1 trillion, revisited

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Apple breaks $230, and it's off to the racesbreaks 2307 years ago
Published October 3, 2018 by Philip Elmer-DeWitt

Apple breaks $230, and it's off to the races

Short squeeze? Pent-up demand? Apple buybacks? Wall Street woke?

Read More Apple breaks $230, and it's off to the races

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Last night's HBO interview with Tim Cook (video)elle reeve7 years ago
Published October 3, 2018 by Philip Elmer-DeWitt

Last night's HBO interview with Tim Cook (video)

Within two minutes Cook seemed to be putting the reporter to sleep. 

Read More Last night's HBO interview with Tim Cook (video)

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You call that a bagel, Apple?apple bagel7 years ago
Published October 3, 2018 by Philip Elmer-DeWitt

You call that a bagel, Apple?

This insult will not stand.

Read More You call that a bagel, Apple?

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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