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Watched the video twice and had some thoughts...watched video twice7 years ago
Published September 13, 2018 by Philip Elmer-DeWitt

Watched the video twice and had some thoughts...

"Don't get too excited about the neural engine's performance numbers." —Friend-of-the-blog John Garner

Read More Watched the video twice and had some thoughts...

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Flat as Kansasapple flat kansas7 years ago
Published September 13, 2018 by Philip Elmer-DeWitt

Flat as Kansas

That's how Wall Street sees Apple's next 12 months.

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Boring is the new blackBoring new black7 years ago
Published September 13, 2018 by Philip Elmer-DeWitt

Boring is the new black

Apple went for boring seven years ago.

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Apple's big day in 108 seconds (video)108 seconds7 years ago
Published September 12, 2018 by Philip Elmer-DeWitt

Apple's big day in 108 seconds (video)

Nobody markets tech better than Apple.

Read More Apple's big day in 108 seconds (video)

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Apple's Sept. 12 event: What analysts are sayinganalyst notes Sept 20187 years ago
Published September 12, 2018 by Philip Elmer-DeWitt

Apple's Sept. 12 event: What analysts are saying

Excerpts from the notes I've seen.

Read More Apple's Sept. 12 event: What analysts are saying

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The new iPhone lineupiphone price points7 years ago
Published September 12, 2018 by Philip Elmer-DeWitt

The new iPhone lineup

Do these price points push ASPs up or down?

Read More The new iPhone lineup

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Inside the Apple Park demo area (video)demo area7 years ago
Published September 12, 2018 by Philip Elmer-DeWitt

Inside the Apple Park demo area (video)

With cameos by Jim Dalrymple, Dan Frommer, John Gruber.

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Live from the Steve Jobs theater, 9/12/2018inside steve jobs7 years ago
Published September 12, 2018 by Philip Elmer-DeWitt

Live from the Steve Jobs theater, 9/12/2018

No surprises, no new Macs. 

Read More Live from the Steve Jobs theater, 9/12/2018

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Inside Apple Park, Sept. 2018 edition (video)inside apple park 20187 years ago
Published September 12, 2018 by Philip Elmer-DeWitt

Inside Apple Park, Sept. 2018 edition (video)

Includes pre-event interviews with Levy, Baig, Tibken, Cybart, Ritchie, McCracken, Dediu. Bajarin, Snell and Bajarin.

Read More Inside Apple Park, Sept. 2018 edition (video)

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Which way will Apple go?special event share price7 years ago
Published September 12, 2018 by Philip Elmer-DeWitt

Which way will Apple go?

It's the rare special event that sends Apple's share price up the next day.

Read More Which way will Apple go?

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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