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Saturday Apple video: Everyone but Jon Hamm (2022)satiurday apple video hamm9 months ago
Published April 12, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Everyone but Jon Hamm (2022)

"Seriously, I could have been Lasso."

Read More Saturday Apple video: Everyone but Jon Hamm (2022)

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Jon Hamm's Apple TV+ show scores 80% on Rotten Tomatoesapple tv jon hamm9 months ago
Published April 11, 2025 by Philip Elmer-DeWitt

Jon Hamm's Apple TV+ show scores 80% on Rotten Tomatoes

From "Your Friends & Neighbors — Official Trailer | Apple TV+" posted last month.

Read More Jon Hamm's Apple TV+ show scores 80% on Rotten Tomatoes

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Daniel Ives: 'China holds a lot of cards in this game of poker'apple china tariff poker9 months ago
Published April 11, 2025 by Philip Elmer-DeWitt

Daniel Ives: 'China holds a lot of cards in this game of poker'

"No US tech company is more negatively impacted by these tariffs than Apple."

Read More Daniel Ives: 'China holds a lot of cards in this game of poker'

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NYT: Apple is doomedapple doomed mickle NYT9 months ago
Published April 11, 2025 by Philip Elmer-DeWitt

NYT: Apple is doomed

Even before the threat of President Trump’s tariffs, there were questions about the company’s inability to make good on new ideas.

Read More NYT: Apple is doomed

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Can Tim Apple dig the U.S. out of Trump's China tariff quagmire?tim apple save trump9 months ago
Published April 11, 2025 by Philip Elmer-DeWitt

Can Tim Apple dig the U.S. out of Trump's China tariff quagmire?

"Now Apple bulls are hopeful Cook will find a way to wriggle out again."

Read More Can Tim Apple dig the U.S. out of Trump's China tariff quagmire?

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Mark Gurman: Where in the U.S. could Apple build an iPhone city?apple boston iphone city9 months ago
Published April 11, 2025 by Philip Elmer-DeWitt

Mark Gurman: Where in the U.S. could Apple build an iPhone city?

"Boston is over 500,000 people. The whole city would need to stop everything and start assembling iPhones."

Read More Mark Gurman: Where in the U.S. could Apple build an iPhone city?

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Premarket: Apple was green, turned redapple premarket red 12-18-259 months ago
Published April 11, 2025 by Philip Elmer-DeWitt

Premarket: Apple was green, turned red

From Barron's' "Stock Futures Falling as China Retaliates With 125% Tariff on U.S. Goods" posted early Friday.

Read More Premarket: Apple was green, turned red

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Inside Apple's AI messapple ai federighi Giannandrea9 months ago
Published April 10, 2025 by Philip Elmer-DeWitt

Inside Apple's AI mess

"Over time, relations between Federighi’s software engineering group and Giannandrea’s AI team have gotten increasingly tense—and at times downright dysfunctional."

Read More Inside Apple's AI mess

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Report: Apple's iPhone airlift reaches 600 tonsapple iphone airlift 600tons9 months ago
Published April 10, 2025 by Philip Elmer-DeWitt

Report: Apple's iPhone airlift reaches 600 tons

Apple "wanted to beat the tariff," said one of the sources familiar with the planning.

Read More Report: Apple's iPhone airlift reaches 600 tons

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How Apple could squeak by without raising iPhone pricesapple morganstanley squeak tariffs9 months ago
Published April 10, 2025 by Philip Elmer-DeWitt

How Apple could squeak by without raising iPhone prices

"As we've had more time to think about potential mitigation efforts, a new train of thought has emerged." — Morgan Stanley analyst Erik Woodring

Read More How Apple could squeak by without raising iPhone prices

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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