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Why did Apple short interest explode in February?short interest explodes7 years ago
Published March 19, 2019 by Philip Elmer-DeWitt

Why did Apple short interest explode in February?

Two of my favorite independent analysts, spotting trends the pros can't see.

Read More Why did Apple short interest explode in February?

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More Apple deck clearing: Two new iMacsfinally two iMacs7 years ago
Published March 19, 2019 by Philip Elmer-DeWitt

More Apple deck clearing: Two new iMacs

March 25 is Showtime. No time for hardware. 

Read More More Apple deck clearing: Two new iMacs

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Cowan: Apple is spending $1-2 billion a year on moonshotscowan apple moonshot7 years ago
Published March 19, 2019 by Philip Elmer-DeWitt

Cowan: Apple is spending $1-2 billion a year on moonshots

Can't innovate anymore? Analyst Krish Sankar pushes back.

Read More Cowan: Apple is spending $1-2 billion a year on moonshots

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BTIG: Apple is spending $2 billion a year on new showsBTIG Apple two billion content7 years ago
Published March 18, 2019 by Philip Elmer-DeWitt

BTIG: Apple is spending $2 billion a year on new shows

That's not the program Apple's Eddy Cue was pitching two years ago.

Read More BTIG: Apple is spending $2 billion a year on new shows

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Clearing decks, Apple updates 2 minor iPadstwo minor ipads with family7 years ago
Published March 18, 2019 by Philip Elmer-DeWitt

Clearing decks, Apple updates 2 minor iPads

March 25 is Showtime, not hardware time.

Read More Clearing decks, Apple updates 2 minor iPads

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NYTimes: Filming has wrapped on five Apple showsapple five filming done7 years ago
Published March 18, 2019 by Philip Elmer-DeWitt

NYTimes: Filming has wrapped on five Apple shows

Two are in the can. Nine more could be ready for the fall 2019 season. From John Koblin's Apple’s Big Spending Plan to Challenge Netflix Takes Shape in…

Read More NYTimes: Filming has wrapped on five Apple shows

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Apple ad with urinals7 years ago
Published March 17, 2019 by Philip Elmer-DeWitt

Apple ad with urinals

Hitting the 18 to 24 demo where it pees, gossips and puts on makeup.

Read More Apple ad with urinals

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How the media mis-reported the Apple heart studyapple heart study7 years ago
Published March 17, 2019 by Philip Elmer-DeWitt

How the media mis-reported the Apple heart study

Half positive results, half false positives, plenty of snark.

Read More How the media mis-reported the Apple heart study

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Howard Lindzon is shedding some Applehoward lindzon shedding apple7 years ago
Published March 16, 2019 by Philip Elmer-DeWitt

Howard Lindzon is shedding some Apple

The co-founder of StockTwits saw an opportunity this week.

Read More Howard Lindzon is shedding some Apple

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Apple breaks $187; pressure mounts on analysts still at $140price targets ujnderwater 187 hammerhead sharks7 years ago
Published March 15, 2019 by Philip Elmer-DeWitt

Apple breaks $187; pressure mounts on analysts still at $140

My full list of Apple price targets, as accurate and up-to-date as I can make it.

Read More Apple breaks $187; pressure mounts on analysts still at $140

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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