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What did Apple CEO Tim Cook do after Alex Pretti was killed?apple cook melania pretti9 months ago
Published January 25, 2026 by Philip Elmer-DeWitt

What did Apple CEO Tim Cook do after Alex Pretti was killed?

He wasn't posting on X about it, that's for sure.

Read More What did Apple CEO Tim Cook do after Alex Pretti was killed?

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Mark Gurman: How my reporting sent 'shockwaves' through Apple's AI teamapple gurman intelligence shockwaves9 months ago
Published January 25, 2026 by Philip Elmer-DeWitt

Mark Gurman: How my reporting sent 'shockwaves' through Apple's AI team

"Beyond the reputational sting, the report raised existential questions about the future of the group — and the jobs of its employees."

Read More Mark Gurman: How my reporting sent 'shockwaves' through Apple's AI team

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This week's Apple trading strategies (1/26-1/30/26)9 months ago
Published January 25, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (1/26-1/30/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (1/26-1/30/26)

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Apple in India: Steady gainsapple india steady gains9 months ago
Published January 24, 2026 by Philip Elmer-DeWitt

Apple in India: Steady gains

"Across the full-year of 2025, Apple’s market share of shipments rose to a record 9%."

Read More Apple in India: Steady gains

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Apple bear Dan Niles turns bullish (video)apple dan niles bullish9 months ago
Published January 24, 2026 by Philip Elmer-DeWitt

Apple bear Dan Niles turns bullish (video)

"I think the quarter is fine. People are nervous obviously about the guidance."

Read More Apple bear Dan Niles turns bullish (video)

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Saturday Apple video: Steve Jobs shows his temperapple saturday jobs temper9 months ago
Published January 24, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Steve Jobs shows his temper

"I think bloggers have a right to blog, but..."

Read More Saturday Apple video: Steve Jobs shows his temper

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Apple postcards from Davosapple davos postcards9 months ago
Published January 23, 2026 by Philip Elmer-DeWitt

Apple postcards from Davos

Among the American CEOs in attendance, Tim Cook seemed to be in high demand.

Read More Apple postcards from Davos

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Apple to expand App Store advertising in Marchapple ads app store9 months ago
Published January 23, 2026 by Philip Elmer-DeWitt

Apple to expand App Store advertising in March

"Apple Ads considers both relevance and bids, and doesn’t put apps into auctions if they’re not a good match."

Read More Apple to expand App Store advertising in March

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He shares his Apple family plan with two people wrongly convicted of murderapple charity timothy smith9 months ago
Published January 23, 2026 by Philip Elmer-DeWitt

He shares his Apple family plan with two people wrongly convicted of murder

This came in over the transom Friday from friend-of-the-blog Timothy Smith.

Read More He shares his Apple family plan with two people wrongly convicted of murder

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219 patients at risk of stroke wore an Apple Watch 12 hours a day for 6 monthsapple stroke watch study9 months ago
Published January 23, 2026 by Philip Elmer-DeWitt

219 patients at risk of stroke wore an Apple Watch 12 hours a day for 6 months

"Our findings suggest a potential reduction in the risk of stroke, benefiting both patients and the healthcare system by reducing costs. This reduction would offset the initial cost of the device." — Dutch researchers

Read More 219 patients at risk of stroke wore an Apple Watch 12 hours a day for 6 months

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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