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Neil Cybart: Apple's market shares set to growapple mac iphone ceiling3 weeks ago
Published March 18, 2026 by Philip Elmer-DeWitt

Neil Cybart: Apple's market shares set to grow

"There is no sales share ceiling to Apple’s iPhone business."

Read More Neil Cybart: Apple's market shares set to grow

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Premarket: Apple was green, turned redapple premarket mcintosh 3-30-263 weeks ago
Published March 18, 2026 by Philip Elmer-DeWitt

Premarket: Apple was green, turned red

From Reuters' "Wall St futures gain as oil prices slip, focus on Fed outlook" posted early Wednesday.

Read More Premarket: Apple was green, turned red

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Apple's Tim Cook takes questions about AI, retirement, Donald Trumpapple time cook gma3 weeks ago
Published March 17, 2026 by Philip Elmer-DeWitt

Apple's Tim Cook takes questions about AI, retirement, Donald Trump

From "Tim Cook talks Apple's 50th anniversary" which aired Tuesday on ABC's Good Morning America

Read More Apple's Tim Cook takes questions about AI, retirement, Donald Trump

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Buy a MacBook Neo for a student, make a lifelong Apple customerapple duo student lifetime3 weeks ago
Published March 17, 2026 by Philip Elmer-DeWitt

Buy a MacBook Neo for a student, make a lifelong Apple customer

"Let’s run some imaginary numbers, just for fun." — AppleInsider's Ben Lovejoy

Read More Buy a MacBook Neo for a student, make a lifelong Apple customer

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Samsung went 1 fold 2 farapple foldable samsung trifold3 weeks ago
Published March 17, 2026 by Philip Elmer-DeWitt

Samsung went 1 fold 2 far

From Chris Welch and Yoolim Lee's "Samsung to Stop Selling $2,899 TriFold Phone After Three Months" posted Tuesday by Bloomberg.

Read More Samsung went 1 fold 2 far

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Jensen Huang: All software companies will become agenticapple nvidia munster dediu3 weeks ago
Published March 17, 2026 by Philip Elmer-DeWitt

Jensen Huang: All software companies will become agentic

"I am getting a weird feeling it's 1984 all over again." — Asymco's Horace Dediu

Read More Jensen Huang: All software companies will become agentic

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Premarket: Apple was red, turned greenapple premarket mcintosh 3-30-263 weeks ago
Published March 17, 2026 by Philip Elmer-DeWitt

Premarket: Apple was red, turned green

From Barron's' "Stock Futures Drop as Oil Prices Surge Again. Trump's Call for Hormuz Help Falters." posted early Tuesday.

Read More Premarket: Apple was red, turned green

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Apple's over-the-ear AirPods get a brain transplantapple airpods max 23 weeks ago
Published March 16, 2026 by Philip Elmer-DeWitt

Apple's over-the-ear AirPods get a brain transplant

"No real hardware changes. All the new features are enabled by the chip." — Mark Gurman

Read More Apple's over-the-ear AirPods get a brain transplant

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WSJ: Apple's canny AI betapple wsj ai bet3 weeks ago
Published March 16, 2026 by Philip Elmer-DeWitt

WSJ: Apple's canny AI bet

"Has Apple fumbled the AI revolution? Not at all. It is making a cold-eyed bet that the most frenzied build-out in the history of American capitalism will produce inadequate returns."

Read More WSJ: Apple's canny AI bet

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Fortune: We're in the 1929-1939 phase of the Big Cycleapple fortune dalio 19393 weeks ago
Published March 16, 2026 by Philip Elmer-DeWitt

Fortune: We're in the 1929-1939 phase of the Big Cycle

"I’ve studied 500 years of history and fear we’re entering the most dangerous phase of the ‘Big Cycle’." — Bridgewater founder Ray Dalio

Read More Fortune: We're in the 1929-1939 phase of the Big Cycle

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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