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Premarket: Apple is redapple premarket red 8-21-253 weeks ago
Published August 18, 2025 by Philip Elmer-DeWitt

Premarket: Apple is red

From Reuters' "Wall St futures subdued, focus on retailers' earnings, Fed symposium" posted early Monday.

Read More Premarket: Apple is red

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Mark Gurman: Apple has shot a ton of immersive contentapple gurman avp immersive3 weeks ago
Published August 17, 2025 by Philip Elmer-DeWitt

Mark Gurman: Apple has shot a ton of immersive content

"Because of the device’s slow sales, Apple is pushing out content drip by drip — so that the company doesn’t drain its video reserve."

Read More Mark Gurman: Apple has shot a ton of immersive content

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Wired: Steve Jobs' iPad is a ghost in the machineapple ipad jobs ghost3 weeks ago
Published August 17, 2025 by Philip Elmer-DeWitt

Wired: Steve Jobs' iPad is a ghost in the machine

Cupertino has done the thing it swore it never would: turn its tablet into a full-blown window-wrangling, compromise-abandoning computer.

Read More Wired: Steve Jobs' iPad is a ghost in the machine

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This week's Apple trading strategies (8/18-8/22/25)apple trading strategies 8-18-253 weeks ago
Published August 17, 2025 by Philip Elmer-DeWitt

This week's Apple trading strategies (8/18-8/22/25)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (8/18-8/22/25)

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Meta spent $27 million last year to keep Zuck and his family safeapple zuckerberg cook security3 weeks ago
Published August 17, 2025 by Philip Elmer-DeWitt

Meta spent $27 million last year to keep Zuck and his family safe

Apple spent $1.4 million on Tim Cook's security, less even than the year before. 

Read More Meta spent $27 million last year to keep Zuck and his family safe

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How Zuck blew AImeta zuckerberg squandered AI apple3 weeks ago
Published August 16, 2025 by Philip Elmer-DeWitt

How Zuck blew AI

"Meta was teeming with top AI talent, until it wasn’t."

Read More How Zuck blew AI

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Saturday Apple video: Dear Mr. Cook (2023)apple saturday video bear3 weeks ago
Published August 16, 2025 by Philip Elmer-DeWitt

Saturday Apple video: Dear Mr. Cook (2023)

Real people read their stories about how Apple Watch has impacted their lives.

Read More Saturday Apple video: Dear Mr. Cook (2023)

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Trump's Apple shares are worth between $650,000 and $1.35 millionapple trump capitalism4 weeks ago
Published August 15, 2025 by Philip Elmer-DeWitt

Trump's Apple shares are worth between $650,000 and $1.35 million

The president’s latest financial disclosure lays out significant investments in a sector where he has exerted unprecedented influence.

Read More Trump's Apple shares are worth between $650,000 and $1.35 million

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Apple's biggest supplier now makes more money building AI serversapple foxconn ai servers4 weeks ago
Published August 15, 2025 by Philip Elmer-DeWitt

Apple's biggest supplier now makes more money building AI servers

"Revenue from AI servers is expected to grow more than 170% annually in the third quarter and triple from the previous quarter." — Foxconn CEO Kathy Yang

Read More Apple's biggest supplier now makes more money building AI servers

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Power bill too high? Blame generative AI.apple electricity bill genAI4 weeks ago
Published August 15, 2025 by Philip Elmer-DeWitt

Power bill too high? Blame generative AI.

"The average electricity rate for residents has risen more than 30 percent since 2020, after years of relatively modest increases."

Read More Power bill too high? Blame generative AI.

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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