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The Scott Forstall interview: Just the iPhone stuff (14 minutes)Scott Forestall John Markoff9 years ago
Published June 21, 2017 by Philip Elmer-DeWitt

The Scott Forstall interview: Just the iPhone stuff (14 minutes)

Excerpted from John Markoff's June 20, 2017 interview.

Read More The Scott Forstall interview: Just the iPhone stuff (14 minutes)

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Apple car: Here's what Tim Cook told Bloomberg (video)cook apple car layoffs9 years ago
Published June 13, 2017 by Philip Elmer-DeWitt

Apple car: Here's what Tim Cook told Bloomberg (video)

"We sort of see it as the mother of all AI projects."

Read More Apple car: Here's what Tim Cook told Bloomberg (video)

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Apple's Planet of the Apps: Bland, tepid, depressingly vomitousplanet of the apps9 years ago
Published June 7, 2017 by Philip Elmer-DeWitt

Apple's Planet of the Apps: Bland, tepid, depressingly vomitous

The reviews I've seen. More as they come in.

Read More Apple's Planet of the Apps: Bland, tepid, depressingly vomitous

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Introducing HomePod (Apple video)HomePod9 years ago
Published June 5, 2017 by Philip Elmer-DeWitt

Introducing HomePod (Apple video)

Apple's promotional video, screened at WWDC, has been posted on YouTube.

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Apple Park: The first two drone flyovers of June (video)Apple Park June9 years ago
Published June 1, 2017 by Philip Elmer-DeWitt

Apple Park: The first two drone flyovers of June (video)

The state of the spaceship two months after occupation was scheduled to begin.

Read More Apple Park: The first two drone flyovers of June (video)

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Caught on video: Grab and run at Rancho Cucamonga Apple StoreGrab and Run Rancho Cucamonga9 years ago
Published May 30, 2017 by Philip Elmer-DeWitt

Caught on video: Grab and run at Rancho Cucamonga Apple Store

Of all the organized shoplifting techniques, grab and run carries the highest risk of arrest.

Read More Caught on video: Grab and run at Rancho Cucamonga Apple Store

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Apple's new 'switch' ads: Less is more (video)apple ads9 years ago
Published May 29, 2017 by Philip Elmer-DeWitt

Apple's new 'switch' ads: Less is more (video)

Three ads, 15 seconds each.

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Apple Park: Year in review (video)Apple Park recap9 years ago
Published May 15, 2017 by Philip Elmer-DeWitt

Apple Park: Year in review (video)

Drone videographer Matthew Roberts' latest effort is best viewed in double time.

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Apple's Tim Cook dumbs it down for Mad Money (video)Tim Cook on Mad Money9 years ago
Published May 4, 2017 by Philip Elmer-DeWitt

Apple's Tim Cook dumbs it down for Mad Money (video)

Sinking to the level of a campaign slogan is not a good look.

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Apple Park: So much work left to do (video)State of the Steve Jobs Theater9 years ago
Published April 30, 2017 by Philip Elmer-DeWitt

Apple Park: So much work left to do (video)

First drone flyover of May 2017 .

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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