Sinking to the level of a campaign slogan is not a good look.
Am I the only Apple watcher who squirmed through Tim Cook’s interview with Jim Cramer Wednesday night on CNBC’s Mad Money?
If you missed it, here it is, 12 minutes on href=”https://youtu.be/iTNHM7QeLB4″>YouTube:
See the full 12-minute video on CNBC.
If Cook’s purpose was to respond to candidate Trump’s threat to boycott his company if it didn’t start manufacturing iPhones in America, the Job Creation website that Apple put up the same day did a better job. A brilliant job, in fact, delivering real data without dumbing it down.
What I don’t get about the news Cook broke on CNBC Wednesday night—a scoop Cramer lapped up like a happy puppy—is how $1 billion invested in a new Advanced Technology Manufacturing fund is different from the $17 billion Apple earmarked this year in capital expenditures for, among other things, product tooling and manufacturing process equipment?
Note to Cook: Beware of false analogies. You told the TV audience last night that people have values, and a company is a collection of people, so by extension a company should have values. People also have lust in their heart and covet their neighbors’ houses. Where does that leave Apple?