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Apple Campus 2: Nearly ready for occupation (drone video)apple underowned morgan stanley9 years ago
Published January 14, 2017 by Philip Elmer-DeWitt

Apple Campus 2: Nearly ready for occupation (drone video)

"Hey Jony, here's a dopey idea..."

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Sacconaghi: Apple's best days are behind it (video)9 years ago
Published January 13, 2017 by Philip Elmer-DeWitt

Sacconaghi: Apple's best days are behind it (video)

Is the age of Apple over?

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Apple Campus 2: Last drone flyovers of 20169 years ago
Published December 30, 2016 by Philip Elmer-DeWitt

Apple Campus 2: Last drone flyovers of 2016

Apple's new world headquarters was scheduled for completion in calendar Q4 2016, which ends tomorrow.

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Tit for tat on the future of the Mac9 years ago
Published December 20, 2016 by Philip Elmer-DeWitt

Tit for tat on the future of the Mac

Who ya going to believe, Tim Cook or Mark Gurman?

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Pokemon, iPhone, Trump. In that order.9 years ago
Published December 15, 2016 by Philip Elmer-DeWitt

Pokemon, iPhone, Trump. In that order.

These were the top ten trending searches of 2016, according to Google.

Read More Pokemon, iPhone, Trump. In that order.

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Trump receives the tech titans (video)9 years ago
Published December 14, 2016 by Philip Elmer-DeWitt

Trump receives the tech titans (video)

That's Peter Thiel's to Trump's left. And to Thiel's left, Apple CEO Tim Cook.

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AirPods for Christmas?—updatedairpods9 years ago
Published December 12, 2016 by Philip Elmer-DeWitt

AirPods for Christmas?—updated

"This is, in my opinion, the biggest Apple screw up in recent memory." —John Gruber

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Benedict Evans has seen the futureapple epic benedict evans9 years ago
Published December 12, 2016 by Philip Elmer-DeWitt

Benedict Evans has seen the future

Give him 32 minutes and he'll give you the world.

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Apple Campus 2: Best drone videos of December9 years ago
Published November 29, 2016 by Philip Elmer-DeWitt

Apple Campus 2: Best drone videos of December

Will it be ready by January for the first wave of employees?

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Bring a hanky: Apple's 2016 Christmas video9 years ago
Published November 25, 2016 by Philip Elmer-DeWitt

Bring a hanky: Apple's 2016 Christmas video

On YouTube, Frankie's holiday hit 3 million pages views in three days.

Read More Bring a hanky: Apple's 2016 Christmas video

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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