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Apple's new 'switch' ads: Less is more (video)apple ads9 years ago
Published May 29, 2017 by Philip Elmer-DeWitt

Apple's new 'switch' ads: Less is more (video)

Three ads, 15 seconds each.

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Apple Park: Year in review (video)Apple Park recap9 years ago
Published May 15, 2017 by Philip Elmer-DeWitt

Apple Park: Year in review (video)

Drone videographer Matthew Roberts' latest effort is best viewed in double time.

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Apple's Tim Cook dumbs it down for Mad Money (video)Tim Cook on Mad Money9 years ago
Published May 4, 2017 by Philip Elmer-DeWitt

Apple's Tim Cook dumbs it down for Mad Money (video)

Sinking to the level of a campaign slogan is not a good look.

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Apple Park: So much work left to do (video)State of the Steve Jobs Theater9 years ago
Published April 30, 2017 by Philip Elmer-DeWitt

Apple Park: So much work left to do (video)

First drone flyover of May 2017 .

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CBS gives Apple's Angela Ahrendts a big wet kiss9 years ago
Published April 26, 2017 by Philip Elmer-DeWitt

CBS gives Apple's Angela Ahrendts a big wet kiss

Seven minutes and 47 seconds on CBS This Morning.

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Apple's spaceship has landed! (video)apple quitting recruiting9 years ago
Published April 24, 2017 by Philip Elmer-DeWitt

Apple's spaceship has landed! (video)

At least in the opening credits of HBO's Silicon Valley.

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What on earth is Apple doing in near-earth orbit? (video)9 years ago
Published April 23, 2017 by Philip Elmer-DeWitt

What on earth is Apple doing in near-earth orbit? (video)

Mark Gurman and David Kirkpatrick let their imaginations run wild on Bloomberg TV.

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Shot on iPhone: Marching for Science in Amherst, MA9 years ago
Published April 22, 2017 by Philip Elmer-DeWitt

Shot on iPhone: Marching for Science in Amherst, MA

What do we want? Evidence-based policies! When do we want them? After peer review!

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Apple is playing the long game in Turkey (videos)9 years ago
Published April 22, 2017 by Philip Elmer-DeWitt

Apple is playing the long game in Turkey (videos)

Tim Cook tweets a message of hope and premium smartphones to the children of Turkey.

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Why Apple makes beakers of synthetic human sweat (video)9 years ago
Published April 20, 2017 by Philip Elmer-DeWitt

Why Apple makes beakers of synthetic human sweat (video)

Inside Apple's AirPod testing lab.

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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