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Philip Elmer‑DeWittPhilip Elmer‑DeWitt

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Inside an Apple dog-and-pony show (video)macbook pro ritchie8 years ago
Published July 12, 2018 by Philip Elmer-DeWitt

Inside an Apple dog-and-pony show (video)

I didn't get the regular old product briefing and hands-on and time with the new displays and the new keyboards—and yeah, there are new keyboards...

Read More Inside an Apple dog-and-pony show (video)

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Apple combines Siri, AI and ML under new hireJohn Giannandrea8 years ago
Published July 10, 2018 by Philip Elmer-DeWitt

Apple combines Siri, AI and ML under new hire

John Giannandrea, former head of artificial intelligence at Google, joined Apple in April.

Read More Apple combines Siri, AI and ML under new hire

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How a 'ghost city' became 'iPhone City' (video)Zhengzhou8 years ago
Published July 2, 2018 by Philip Elmer-DeWitt

How a 'ghost city' became 'iPhone City' (video)

I can't imagine anything of this scale happening in the corn fields of Wisconsin.

Read More How a 'ghost city' became 'iPhone City' (video)

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Will Apple's new shows be shown outside Apple's walled garden?Winfrey Witherspoon8 years ago
Published June 30, 2018 by Philip Elmer-DeWitt

Will Apple's new shows be shown outside Apple's walled garden?

When Apple signed Winfrey, Witherspoon and Spielberg, I had assumed not.

Read More Will Apple's new shows be shown outside Apple's walled garden?

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Version 4.0 of Apple's TV 'bundle' is the most muddled yetbundle muddle8 years ago
Published June 28, 2018 by Philip Elmer-DeWitt

Version 4.0 of Apple's TV 'bundle' is the most muddled yet

Steve Jobs' original idea was simplicity itself. 

Read More Version 4.0 of Apple's TV 'bundle' is the most muddled yet

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Loving and hating Tim Cook's Fortune Q&A (video)Tim Cook Fortune8 years ago
Published June 26, 2018 by Philip Elmer-DeWitt

Loving and hating Tim Cook's Fortune Q&A (video)

My take: Less preaching, more CEOing.

Read More Loving and hating Tim Cook's Fortune Q&A (video)

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Paul McCartney: A Carpool Karaoke to rememberpaul mcCartney8 years ago
Published June 25, 2018 by Philip Elmer-DeWitt

Paul McCartney: A Carpool Karaoke to remember

The fans' reactions are the best part.

Read More Paul McCartney: A Carpool Karaoke to remember

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Here are the two Apple ads that won Grand Prix at Cannesgrand prix cannes8 years ago
Published June 20, 2018 by Philip Elmer-DeWitt

Here are the two Apple ads that won Grand Prix at Cannes

Brand Experience & Activation is a tough category to fill.

Read More Here are the two Apple ads that won Grand Prix at Cannes

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Gene Munster: Apple is 5 years behind Netflixapple netflix original video content8 years ago
Published June 15, 2018 by Philip Elmer-DeWitt

Gene Munster: Apple is 5 years behind Netflix

But, he adds, Apple's original video content is further along than you think.

Read More Gene Munster: Apple is 5 years behind Netflix

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iPad diplomacy: Here's the cheesy video Trump showed Kim—UPDATEDvideo trump showed kim8 years ago
Published June 12, 2018 by Philip Elmer-DeWitt

iPad diplomacy: Here's the cheesy video Trump showed Kim—UPDATED

“They have great beaches!” Trump said.

Read More iPad diplomacy: Here's the cheesy video Trump showed Kim—UPDATED

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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