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Philip Elmer‑DeWittPhilip Elmer‑DeWitt

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Apple and the 10,000 CNC milling machinescnc mill8 years ago
Published March 22, 2018 by Philip Elmer-DeWitt

Apple and the 10,000 CNC milling machines

"The only way to accomplish what you’ve designed is to use a CNC mill. That doesn’t scale!"

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CNBC Trading Nation: Ditch FANG, buy Apple (video)Ditch FANG buy Apple8 years ago
Published March 22, 2018 by Philip Elmer-DeWitt

CNBC Trading Nation: Ditch FANG, buy Apple (video)

Amid the Facebook tech turmoil, a TV-friendly technical analyst sees a safe haven in Apple. 

Read More CNBC Trading Nation: Ditch FANG, buy Apple (video)

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Another striking, scary Apple television ad (video)another striking scary apple tv ad8 years ago
Published March 16, 2018 by Philip Elmer-DeWitt

Another striking, scary Apple television ad (video)

Chaos reigns when a young woman can unlock anything with a look.

Read More Another striking, scary Apple television ad (video)

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Trump did the right thingQualcomm Broadcom Trump8 years ago
Published March 13, 2018 by Philip Elmer-DeWitt

Trump did the right thing

Lost track of the Apple angle? Got time for a short video?

Read More Trump did the right thing

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Meet Texture, Apple's latest acquisition (videos)Texture8 years ago
Published March 13, 2018 by Philip Elmer-DeWitt

Meet Texture, Apple's latest acquisition (videos)

Wait, people still subscribe to magazines? 

Read More Meet Texture, Apple's latest acquisition (videos)

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Why Time Warner needs AT&Ttime warner atT8 years ago
Published March 12, 2018 by Philip Elmer-DeWitt

Why Time Warner needs AT&T

From Richard Greenfield's Legacy Media Writes its own Obituary.

Read More Why Time Warner needs AT&T

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Spike Jonze's HomePod ad: What the critics are saying (Plus a Jonze ad sampler)apple dancing homepod grave8 years ago
Published March 6, 2018 by Philip Elmer-DeWitt

Spike Jonze's HomePod ad: What the critics are saying (Plus a Jonze ad sampler)

Will this ad sell HomePods? The critics don't seem to care.

Read More Spike Jonze's HomePod ad: What the critics are saying (Plus a Jonze ad sampler)

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Bloomberg's 3-iPhone scoop: Sound familiar? (video)three iphones8 years ago
Published February 27, 2018 by Philip Elmer-DeWitt

Bloomberg's 3-iPhone scoop: Sound familiar? (video)

Mark Gurman and Debby Wu's report that Apple has three new iPhones on tap for 2018 was the tech media's lead story this morning.

Read More Bloomberg's 3-iPhone scoop: Sound familiar? (video)

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Would these Apple ads persuade you to jump from Android?switch from android8 years ago
Published February 27, 2018 by Philip Elmer-DeWitt

Would these Apple ads persuade you to jump from Android?

Apple just posted four new pitches for Android switchers.

Read More Would these Apple ads persuade you to jump from Android?

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Robotic interlude: Backflips nailed and missedrobot backflip8 years ago
Published February 26, 2018 by Philip Elmer-DeWitt

Robotic interlude: Backflips nailed and missed

This robot is being operated by remote control, which takes some of the wind out of the demo.

Read More Robotic interlude: Backflips nailed and missed

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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