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What if life were like an Apple bokeh ad?depth control ad7 years ago
Published February 25, 2019 by Philip Elmer-DeWitt

What if life were like an Apple bokeh ad?

Humor—and a touch of jealousy—go a long way in a 30-second advertisement.

Read More What if life were like an Apple bokeh ad?

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Apple's Bokeh'd ad: 2.6 million views in two days (video)apple bokeh ad7 years ago
Published February 17, 2019 by Philip Elmer-DeWitt

Apple's Bokeh'd ad: 2.6 million views in two days (video)

Two friends divided by depth control in a 38-second comedy that debuted Friday.

Read More Apple's Bokeh'd ad: 2.6 million views in two days (video)

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Wedbush: Apple will buy a large film studio in 2019 (video)wedbush apple buy film studio7 years ago
Published February 15, 2019 by Philip Elmer-DeWitt

Wedbush: Apple will buy a large film studio in 2019 (video)

Analyst Daniel Ives mentions Sony, Lion's Gate, A24, CBS-Viacom and, of course, Netflix.

Read More Wedbush: Apple will buy a large film studio in 2019 (video)

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On watching Steve Jobs introduce the iPhone (video)dave chappelle steve jobs7 years ago
Published February 14, 2019 by Philip Elmer-DeWitt

On watching Steve Jobs introduce the iPhone (video)

"Had I known what he was doing I would have stuck a pencil in his chest."

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The dance of the megacaps: Apple and Microsoft (video)dance megacaps apple microsoft elephants7 years ago
Published February 12, 2019 by Philip Elmer-DeWitt

The dance of the megacaps: Apple and Microsoft (video)

You'll be surprised how often they traded places.

Read More The dance of the megacaps: Apple and Microsoft (video)

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Goldman Sachs: 'Apple Prime' bundle coming this spring or summergoldman sachs apple media bundle tac7 years ago
Published February 12, 2019 by Philip Elmer-DeWitt

Goldman Sachs: 'Apple Prime' bundle coming this spring or summer

From a note to clients that landed on my desktop Monday evening.

Read More Goldman Sachs: 'Apple Prime' bundle coming this spring or summer

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Apple's Grammy Memoji ads: What's the business idea?grammy memoji7 years ago
Published February 9, 2019 by Philip Elmer-DeWitt

Apple's Grammy Memoji ads: What's the business idea?

I like 'em. They're cool. But they're also sufficiently self-indulgent to make me wonder why. 

Read More Apple's Grammy Memoji ads: What's the business idea?

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Who hacked Jeff's sexts? And how? (video)who hacked jeff's sexts7 years ago
Published February 8, 2019 by Philip Elmer-DeWitt

Who hacked Jeff's sexts? And how? (video)

Updated, with an Apple angle.

Read More Who hacked Jeff's sexts? And how? (video)

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Cramer: Forget Apple buying Activision, Sonos or Netflix (video)cramer apple dexcom7 years ago
Published February 5, 2019 by Philip Elmer-DeWitt

Cramer: Forget Apple buying Activision, Sonos or Netflix (video)

Don't buy those companies, says Mr. Mad Money, buy this company.

Read More Cramer: Forget Apple buying Activision, Sonos or Netflix (video)

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What to expect from Apple today: Five experts on CNBC (video)five experts cnbc7 years ago
Published January 29, 2019 by Philip Elmer-DeWitt

What to expect from Apple today: Five experts on CNBC (video)

"We'd have to see something really ugly..."

Read More What to expect from Apple today: Five experts on CNBC (video)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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