Where do they find these guys?
My question: How does Bond help Apple's brand?
Downtown Josh Brown, who knows the guy, says it's all about the multiple.
Look who's touting Apple (video)
6 years ago
6 years agoHaving advised clients to avoid Apple while its multiple was low, Bernstein's Toni Sacconaghi is now telling them to buy while it's high.
Gene Munster begs to differ.
Read More Apple breaks $280, traders see it hitting a wall (video)
Apple skipped the usual hard core reviewers in favor of a YouTube star.
Nobody does it better.
Read More Rene Ritchie unravels a week's worth of iPhone rumors (video)
Apple's atomic snowbrawl (video)
6 years ago
6 years agoIs there another company that invests as much in the 2-minute YouTube as Apple?
Give Horace Dediu 28 minutes and he'll change the world.
Read More What the 'king of Apple analysts' is into now (video)
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