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Premarket: Apple is redapple premarket red 10-14-254 days ago
Published October 10, 2025 by Philip Elmer-DeWitt

Premarket: Apple is red

From Reuters' "US stock index futures tick up ahead of consumer sentiment data" posted early Friday.

Read More Premarket: Apple is red

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If you were a consultant who had Tim Cook's ear, what would you tell him?apple advisor fred stein5 days ago
Published October 9, 2025 by Philip Elmer-DeWitt

If you were a consultant who had Tim Cook's ear, what would you tell him?

A place to offer Apple's CEO guidance and advice, in 200 to 300 words.

Read More If you were a consultant who had Tim Cook's ear, what would you tell him?

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Two Apple eras (graphic)apple jobs cook market cap5 days ago
Published October 9, 2025 by Philip Elmer-DeWitt

Two Apple eras (graphic)

From Harrison's "14 Years of Apple Leadership: Compared" posted Wednesday by Made Visual Daily.

Read More Two Apple eras (graphic)

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Premarket: Apple is redapple premarket red 10-14-255 days ago
Published October 9, 2025 by Philip Elmer-DeWitt

Premarket: Apple is red

From the Wall Street Journal's "Dow Futures Waver; Gold Weakens" posted early Thursday.

Read More Premarket: Apple is red

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FT: Apple's long EU nightmare is almost overapple eu settlement close6 days ago
Published October 8, 2025 by Philip Elmer-DeWitt

FT: Apple's long EU nightmare is almost over

Apple and Meta are reported to be in the final stages of a deal with European regulators.

Read More FT: Apple's long EU nightmare is almost over

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FT: Jony and Sam's iPhone killer has hit a few snagsapple jony sam delay6 days ago
Published October 8, 2025 by Philip Elmer-DeWitt

FT: Jony and Sam's iPhone killer has hit a few snags

"These include deciding on the assistant’s 'personality,' privacy issues and budgeting for the computing power needed to run OpenAI’s models on a mass consumer device."

Read More FT: Jony and Sam's iPhone killer has hit a few snags

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Is this Apple's next CEO?apple succession turnus fortune6 days ago
Published October 8, 2025 by Philip Elmer-DeWitt

Is this Apple's next CEO?

All signs, according to Fortune, point to John Turnus as Tim Cook's successor.

Read More Is this Apple's next CEO?

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Premarket: Apple is redapple premarket red 10-14-256 days ago
Published October 8, 2025 by Philip Elmer-DeWitt

Premarket: Apple is red

From Reuters' "Wall Street futures tick up with Fed commentary, minutes in focus" posted early Wednesday.

Read More Premarket: Apple is red

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Apple's most elaborate anti-Windows ad yetapple windows ad BSOD7 days ago
Published October 7, 2025 by Philip Elmer-DeWitt

Apple's most elaborate anti-Windows ad yet

From "The Underdogs: BSOD (Blue Screen of Death)" posted Tuesday on Apple's YouTube channel.

Read More Apple's most elaborate anti-Windows ad yet

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In a first, Huawei's smartwatch sales overtake Apple'sapple watch huawei counterpoint1 week ago
Published October 7, 2025 by Philip Elmer-DeWitt

In a first, Huawei's smartwatch sales overtake Apple's

Huawei's prices are a reason for their popularity.

Read More In a first, Huawei's smartwatch sales overtake Apple's

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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