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Premarket: Apple is greenapple premarket green 2-26-264 days ago
Published February 24, 2026 by Philip Elmer-DeWitt

Premarket: Apple is green

From Barron's' "Markets Start to Recover After Brutal AI Selloff" posted early Tuesday.

Read More Premarket: Apple is green

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Morgan Stanley: Here's why demand for Macs has spikedapple OpenClaw Mac demand4 days ago
Published February 23, 2026 by Philip Elmer-DeWitt

Morgan Stanley: Here's why demand for Macs has spiked

"OpenClaw [is] driving Mac lead times to multi-year highs." — Analyst Erik Woodring

Read More Morgan Stanley: Here's why demand for Macs has spiked

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On Friday night, Apple lit up the sky above Hollywood with monster drones (video)apple drone show Monarch5 days ago
Published February 23, 2026 by Philip Elmer-DeWitt

On Friday night, Apple lit up the sky above Hollywood with monster drones (video)

Apple's promotional drone display for "Monarch: Legacy of Monsters" has set a new world record, by creating life-size replicas of monsters from the Apple TV show in the air.

Read More On Friday night, Apple lit up the sky above Hollywood with monster drones (video)

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At this point, war with Iran seems inevitableapple trump attack iran5 days ago
Published February 23, 2026 by Philip Elmer-DeWitt

At this point, war with Iran seems inevitable

"For the Trump administration, the upside of acting at a moment of Iranian vulnerability is plainly alluring."

Read More At this point, war with Iran seems inevitable

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Mark Gurman: Deep Red is the new Cosmic Orangeapple deep red iphone5 days ago
Published February 23, 2026 by Philip Elmer-DeWitt

Mark Gurman: Deep Red is the new Cosmic Orange

"I can at least tell you that, as of now, red is the new flagship color in testing for the next iPhone Pros."

Read More Mark Gurman: Deep Red is the new Cosmic Orange

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Premarket: Apple is redapple premarket red 2-27-265 days ago
Published February 23, 2026 by Philip Elmer-DeWitt

Premarket: Apple is red

From Reuters' "Wall St futures dip as tariff doubts hit risk appetite" posted early Monday.

Read More Premarket: Apple is red

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AI is getting a bad repapple ai nyt unloved6 days ago
Published February 22, 2026 by Philip Elmer-DeWitt

AI is getting a bad rep

"It’s extremely hurtful, frankly." — Nvidia CEO Jensen Huang

Read More AI is getting a bad rep

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Counterpoint: One in three phones sold in Europe last quarter was an Apple iPhoneapple europe cq42026 counterpoint6 days ago
Published February 22, 2026 by Philip Elmer-DeWitt

Counterpoint: One in three phones sold in Europe last quarter was an Apple iPhone

"Apple benefited from robust demand for the iPhone 17 series and strong growth in Eastern Europe."

Read More Counterpoint: One in three phones sold in Europe last quarter was an Apple iPhone

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Mark Gurman: Apple's got big plans for Visual Intelligenceapple visual intelligence gurman6 days ago
Published February 22, 2026 by Philip Elmer-DeWitt

Mark Gurman: Apple's got big plans for Visual Intelligence

"Apple... intends to make this type of technology central to its upcoming set of AI devices, which will include more advanced AirPods, smart glasses and a pendant."

Read More Mark Gurman: Apple's got big plans for Visual Intelligence

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This week's Apple trading strategies (2/13-2/27/26)apple trading strategies 2-23-266 days ago
Published February 22, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (2/13-2/27/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (2/13-2/27/26)

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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