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Pivotal moment: Mark Gurman paints Apple AI as a power struggleapple ai rockwell federighi2 days ago
Published June 7, 2026 by Philip Elmer-DeWitt

Pivotal moment: Mark Gurman paints Apple AI as a power struggle

In his telling, Mike Rockwell lost the first round to Craig Federighi.

Read More Pivotal moment: Mark Gurman paints Apple AI as a power struggle

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This week's Apple trading strategies (6/8-6/12/26)Apple trading strategies 6-8-262 days ago
Published June 7, 2026 by Philip Elmer-DeWitt

This week's Apple trading strategies (6/8-6/12/26)

A place for Apple traders and investors to share their best ideas.

Read More This week's Apple trading strategies (6/8-6/12/26)

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Ives and Kantrowitz on Apple's WWDC (video)Apple, wwdc, kantrowitz ives3 days ago
Published June 6, 2026 by Philip Elmer-DeWitt

Ives and Kantrowitz on Apple's WWDC (video)

From "‘Closing Bell’ panel talks what to expect from Apple’s WWDC next week" posted Friday on CNBC Pro.

Read More Ives and Kantrowitz on Apple's WWDC (video)

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CNBC: What to expect from Apple at WWDC 26 (video)apple cnbc wwdc walkup3 days ago
Published June 6, 2026 by Philip Elmer-DeWitt

CNBC: What to expect from Apple at WWDC 26 (video)

From "Apple preps for WWDC on Monday" posted Friday on CNBC.

Read More CNBC: What to expect from Apple at WWDC 26 (video)

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Saturday Apple video: Steve Jobs says 'jump' (1999)saturday apple video jump3 days ago
Published June 6, 2026 by Philip Elmer-DeWitt

Saturday Apple video: Steve Jobs says 'jump' (1999)

There's more than one way to demonstrate wireless connectivity in a laptop.

Read More Saturday Apple video: Steve Jobs says 'jump' (1999)

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WWDC 26 preview: Mark Gurman empties his Siri notebookapple wwdc26 gurman notebook4 days ago
Published June 5, 2026 by Philip Elmer-DeWitt

WWDC 26 preview: Mark Gurman empties his Siri notebook

To dampen the joys of surprise and wonder, here's everything he knows in bullets.

Read More WWDC 26 preview: Mark Gurman empties his Siri notebook

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Just in time for WWDC, Apple's App Store billings hit $1.4 trillionapple app store trillion4 days ago
Published June 5, 2026 by Philip Elmer-DeWitt

Just in time for WWDC, Apple's App Store billings hit $1.4 trillion

"In 2025, sales of physical goods and services accounted for $1.1 trillion, fueled by the continued growth of grocery, food delivery and pickup, general retail, and travel."

Read More Just in time for WWDC, Apple's App Store billings hit $1.4 trillion

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WSJ: How Apple plans to bring genAI to the massesapple wsj siri reboot4 days ago
Published June 5, 2026 by Philip Elmer-DeWitt

WSJ: How Apple plans to bring genAI to the masses

"Apple’s key advantage in this future world is that iPhones already know everything about their users."

Read More WSJ: How Apple plans to bring genAI to the masses

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Evercore takes a deep dive into Apple Intelligence 2.0apple siri evercore wwdc4 days ago
Published June 5, 2026 by Philip Elmer-DeWitt

Evercore takes a deep dive into Apple Intelligence 2.0

"We don't think Apple needs to win the frontier-model race to monetize AI but rather its edge is in distribution to a ~1.25B iPhone install base." — Analyst Amit Daryanani

Read More Evercore takes a deep dive into Apple Intelligence 2.0

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Wedbush: AI will add $15 billion to Apple's services revenueapple wedbush wwdc pivotal4 days ago
Published June 5, 2026 by Philip Elmer-DeWitt

Wedbush: AI will add $15 billion to Apple's services revenue

"In a nutshell WWDC is a pivotal moment in Apple's future." — Analyst Daniel Ives

Read More Wedbush: AI will add $15 billion to Apple's services revenue

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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