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Happy birthday, Tim Cookapple tim cook birthday2 months ago
Published November 1, 2025 by Philip Elmer-DeWitt

Happy birthday, Tim Cook

"The knock on Cook since the day he took over is that he isn’t a 'product guy' like his predecessor."

Read More Happy birthday, Tim Cook

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Saturday Apple video: 'Meanwhile, my watch is buzzing' (2025)apple watch saturday video2 months ago
Published November 1, 2025 by Philip Elmer-DeWitt

Saturday Apple video: 'Meanwhile, my watch is buzzing' (2025)

"It didn't dawn on me that I was having a stroke."

Read More Saturday Apple video: 'Meanwhile, my watch is buzzing' (2025)

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Counterpoint: iPhones sales in China grew 29% YOY in the first two weeks of Octoberapple china iphone counterpoint2 months ago
Published October 31, 2025 by Philip Elmer-DeWitt

Counterpoint: iPhones sales in China grew 29% YOY in the first two weeks of October

"During the initial two weeks of availability, base model sales in China were almost double that of the base iPhone 16 over the same period." — Counterpoint's Mengmeng Zhang

Read More Counterpoint: iPhones sales in China grew 29% YOY in the first two weeks of October

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The Six Colors guys do Apple's Q4 2025 in charts (video)apple q42025 six colors2 months ago
Published October 31, 2025 by Philip Elmer-DeWitt

The Six Colors guys do Apple's Q4 2025 in charts (video)

Jason Snell and Dan Moren drill into the quarterly results through Snell's eye-popping graphics.

Read More The Six Colors guys do Apple's Q4 2025 in charts (video)

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Premarket: Apple is greenapple premarket green 12-17-252 months ago
Published October 31, 2025 by Philip Elmer-DeWitt

Premarket: Apple is green

From Barron's' "Stock Futures Rise as Amazon, Apple Earnings Reignite Tech Rally" posted early Friday.

Read More Premarket: Apple is green

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Apple's record Q4 2025: What the analysts are sayingapple q42025 analysts saying2 months ago
Published October 31, 2025 by Philip Elmer-DeWitt

Apple's record Q4 2025: What the analysts are saying

Excerpts from the notes I've seen. More as they come in.

Read More Apple's record Q4 2025: What the analysts are saying

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Apple's record Q4 2025: What the talking heads are sayingapple q42025 talking heads2 months ago
Published October 31, 2025 by Philip Elmer-DeWitt

Apple's record Q4 2025: What the talking heads are saying

The videos that caught my eye. More as they come in.

Read More Apple's record Q4 2025: What the talking heads are saying

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Best and worst Apple analysts: Fiscal Q4 2025apple q42025 best worst2 months ago
Published October 30, 2025 by Philip Elmer-DeWitt

Best and worst Apple analysts: Fiscal Q4 2025

The independents beat the professionals once again, but not quite as cleanly as in quarters past. 

Read More Best and worst Apple analysts: Fiscal Q4 2025

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Apple's record Q4 2025 in five easy chartsapple q42025 five charts2 months ago
Published October 30, 2025 by Philip Elmer-DeWitt

Apple's record Q4 2025 in five easy charts

Apple beat on the top and bottom lines. iPhone sales were a bit of a disappointment, but Services had its best quarterly growth in two years.  

Read More Apple's record Q4 2025 in five easy charts

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Omdia: Apple's iPhone was No. 2 again last quarterapple omdia september iphone2 months ago
Published October 30, 2025 by Philip Elmer-DeWitt

Omdia: Apple's iPhone was No. 2 again last quarter

"Apple shipped 56.5 million units, up 4% YoY as the brand readied itself for the festive 4Q."

Read More Omdia: Apple's iPhone was No. 2 again last quarter

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Philip Elmer-DeWitt
Philip Elmer-DeWitt has been covering Apple since 1983 — mostly for Time Magazine (28 years), later for Fortune (9 years), where he wrote a daily blog called Apple 2.0. [Read more.]

Apple 3.0 Archives

Apple 2.0 Archives

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Philip Elmer‑DeWitt

  • 9to5Mac
  • Above Avalon ($)
  • AppleInsider
  • Apple Investor News
  • Asymco
  • Daring Fireball
  • Deagol's AAPL Model
  • MacDailyNews
  • Monday Note
  • Six Colors
  • Stratechery ($)
  • Techpinions ($)
  • Tommo.fyi
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